My good friend and client, David Meerman Scott has been conducting an interesting experiment involving the ever-swelling posse of Presidential Candidates.
Read Moreselected design & the runner-up (EYMER BRAND Laboratories + Think Tank)
Tufts University Jumbos
Jumbos: Coolest College Nickname Ever.
The salvaged ashes from the site where Jumbo stood were collected the next day and placed within peanut butter jar. This container resides in the athletics director's office where athletics teams continue to rub it for good luck.
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'Fandom,' is a word used to describe camaraderie amongst individuals who share a common interest.
The FANOCRACY Project
I am currently working once again with thought leader, speaker, and author David Meerman Scott and his daughter Reiko on their FANOCRACY project. Their newly minted term FANOCRACY describes 'fandom,' a word used to describe camaraderie amongst individuals who share a common interest.
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The Warren !mpact problem-solving process.
Anatomy of a Campaign: Warren !mpact
This is a campaign that blends a consistent message concerning Warren !mpact's problem-solving process, traditionally printed correspondence, and a useful promotional device. Of course, this is all backed up by warren-impact.com, the firm's virtual company headquarters.
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My job as a Graphic Communicator is to lead the viewer from Point A. to Point B. with as little chaos as possible.
What type of business doesn't need any help from graphic designers?
My job as a Graphic Communicator is to lead the viewer from Point A. to Point B. with as little chaos as possible. Providing this clear pathway is accomplished through well-organized pages (whether on a screen or paper), leveled copy (headline, sub-head, body copy) and infographics designed to interpret the information included in the text visually.
Read MoreDavid's Amazing Collection of Apollo 11 Press Kits
Following 15 years of collecting, David Meerman Scott's collection, probably the world's most complete, has been digitized and is available for anyone to enjoy. If you feel like taking a trip back in time, Apollo Press Kits will not disappoint.
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FREE Solar Calendars!
We have a handful of unclaimed Solar Calendars that are getting riper by the minute. If you should wish to procure one for yourself or an Amish-leaning compadre, please send us the appropriate name and address, and we will whisk one over, totally free of charge!
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Thayer Academy's Career Day provides junior and senior students the opportunity to attend three separate panel discussions concerning potential career choices.
Today's Marketing Communications. Beige.
As it turned out, of the five panelists, I was the sole creative professional in the room. Instead of discussing creative innovation and outside-the-box thinking, we were discussing brand essence, ROI (Return On Investment), algorithms, and how our habits are tracked and targeted by social media.
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