There are many logos that I like from an aesthetic standpoint, but when it comes to the brand that it represents, I am forced to rethink my choice.
Read MoreThe Top Three of my favorite logos.
David's Amazing Collection of Apollo 11 Press Kits
Following 15 years of collecting, David Meerman Scott's collection, probably the world's most complete, has been digitized and is available for anyone to enjoy. If you feel like taking a trip back in time, Apollo Press Kits will not disappoint.
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Blue Cross Blue Shield MA, annual report 1992, EYMER BRAND Laboratories + Think Tank
3 Projects that Graphic Designers No Longer Have to Worry About.
Advances in computer technology, the Internet, the Cloud, and shrinking marketing budgets have driven these three dinosaurs off of the nearest cliff. As graphic designers, we now have websites, microsites, social media campaigns, web banner advertisements and a plethora of on-screen challenges to wet our creative appetites.
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Notes from the air-conditioned comfort of the "Think Tank"
This morning, EYMER BRAND Laboratories + Think Tank received a nice write-up from the online magazine, BostonVoyager. The article provides a fairly detailed background describing how Selene (from New York City) and I (from a former oil boomtown located deep in western Pennsylvania) met and hatched our company.
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Magnitude Software Brand Standards Manual
Graphic Standards Manuals: Living & Breathing Documents
Identity system updates should not be made just for the sake of making a change. However, over time, as visual brand exploration widens the view, there is no longer an excuse for NOT documenting positive progress.
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Leni Riefenstahl (center) during the filming of Olympia
Leni Riefenstahl: Determined Artist or Nazi Tool?
Occasionally, as visual communicators, we are asked to work on projects for products/services that fail to meet morally sound parameters. Sure, the artistic freedom or compensation may be tough to pass up. However, at the end of the day, it will be the final product that defines your character–not just as a creative professional, but as a responsible citizen of the planet.
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