Thayer Academy's Career Day provides junior and senior students the opportunity to attend three separate panel discussions concerning potential career choices.
As it turned out, of the five panelists, I was the sole creative professional in the room. Instead of discussing creative innovation and outside-the-box thinking, we were discussing brand essence, ROI (Return On Investment), algorithms, and how our habits are tracked and targeted by social media.
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Each up-cycled oil-drum, metal angel, was crafted in Noailles, Haiti. They measure 5" high x 3" wide and are available in 7 unique designs for multiple orders.
Project Angel's mission is to provide support to students and teachers around the world by raising awareness of the need for, as well as funds to promote, greater global equity in education. In exchange for your gift of $40, you will receive a token of our gratitude: an angel hand-crafted from up-cycled oil-drums in Haiti.
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Because we run a local business, we are consistently asked to participate in community-based fundraising projects. In some cases, this means writing a check. However, our preferred means of contributing is by offering EYMER BRAND Laboratories + Think Tank marketing expertise in place of money.
Read MoreBig Kahuna dreams. Starfish Society reality.
This past spring, we developed an updated version of the SBA corporate mark for the 100th anniversary celebration. In addition, a series of vehicle graphics were designed to show various levels of giving. Unfortunately, our proposed donation level labels did not make the final cut. Sea Glass Society, Sea Snail Society, Hermit Crab Society and Starfish Society, beat out Big Kahuna, Beach Bunny and Beachcomber.
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The original SciCoh logotype (2009)
Over the past seven years, the board has worked with me in establishing a SciCoh Sharks Brand demonstrated through a website, email campaigns, fundraising materials and apparel. It always gives me a warm feeling when I walk around town and see a young person wearing a SciCoh sweatshirt, T-shirt, baseball hat, or fleece beanie.
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