We wish to congratulate our good friend and longtime client David Meerman Scott and his co-author daughter Reiko for reaching The Wall Street Journal’s Bestseller List!
Read MoreFanocracy means turning fans into customers and customers into fans.
FANOCRACY: Turning Fans into Customers and into Fans by David Meerman Scott & Reiko Scott
FANOCRACY and the evolution of the book's cover design
David Meerman Scott's newest book, "FANOCRACY: Turning Fans into Customers and into Fans," will be released to the public on January 7, 2020. The book, co-written with his daughter Reiko explores the concept of 'fandom' as it applies to the world of business.
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'Fandom,' is a word used to describe camaraderie amongst individuals who share a common interest.
The FANOCRACY Project
I am currently working once again with thought leader, speaker, and author David Meerman Scott and his daughter Reiko on their FANOCRACY project. Their newly minted term FANOCRACY describes 'fandom,' a word used to describe camaraderie amongst individuals who share a common interest.
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