My work with Roberta began over seven years ago with a corporate identity project. As you will witness from the finished logo, Roberta is well-versed in drawing attention and delivering a compelling, well-crafted story for her business as well as for her clients.Read More
New Work: Market Runner, corporate identity
Market Runner is a recently launched Strategic Marketing, Performance Coaching, Messaging, and Visibility for companies and leaders.
There are many logos that I like from an aesthetic standpoint, but when it comes to the brand that it represents, I am forced to rethink my choice.Read More
The salvaged ashes from the site where Jumbo stood were collected the next day and placed within peanut butter jar. This container resides in the athletics director's office where athletics teams continue to rub it for good luck.Read More
My job as a Graphic Communicator is to lead the viewer from Point A. to Point B. with as little chaos as possible. Providing this clear pathway is accomplished through well-organized pages (whether on a screen or paper), leveled copy (headline, sub-head, body copy) and infographics designed to interpret the information included in the text visually.Read More
Advances in computer technology, the Internet, the Cloud, and shrinking marketing budgets have driven these three dinosaurs off of the nearest cliff. As graphic designers, we now have websites, microsites, social media campaigns, web banner advertisements and a plethora of on-screen challenges to wet our creative appetites.Read More
There are times during the corporate mark development process when it feels as though design concepts have been "Swiss-Cheesed" like Clint's bus. The same bright ideas that enter a meeting leave smoking and riddled with holes.Read More