Following early minor struggles, both the e-book version and the printed book oozed out of the KDP meatgrinder like a well-seasoned sausage.

Taming the Kindle Direct Publishing Meat Grinder

October 6, 2020

David and Michelle's approach to Standout Virtual Events was totally off the "publishing grid." Rather than staggering through the usual publishing hoops and hurdles. This time, we took a crash course in the two-pronged Kindle Direct Publishing System, an Amazon creation. In this particular case, we were looking to complete two forms of publication. 'Standout' would be available as a downloadable e-book as well as a printed paperback.

The KINDLE version of “Standout Virtual Events”

Hey! I'm over here!

September 28, 2020

It's true; you can't judge a book by its cover. However, if the book cover stands out on the shelf, you are more than likely to have a customer pick it up.

David Meerman Scott and Michelle Manafy recently teamed up writing and publishing, Standout Virtual Events: How to create an experience that your audience will love.

Fanocracy means turning fans into customers and customers into fans.

‘Fanocracy,’ a Wall Street Journal Bestseller

February 3, 2020

We wish to congratulate our good friend and longtime client David Meerman Scott and his co-author daughter Reiko for reaching The Wall Street Journal’s Bestseller List!

FANOCRACY: Turning Fans into Customers and into Fans by David Meerman Scott & Reiko Scott

FANOCRACY and the evolution of the book's cover design

January 3, 2020

David Meerman Scott's newest book, "FANOCRACY: Turning Fans into Customers and into Fans," will be released to the public on January 7, 2020. The book, co-written with his daughter Reiko explores the concept of 'fandom' as it applies to the world of business.

On the right, GOOD SPORT owner Austin Lyne with Smudge The Cat.

"Memejacking" Social Media Campaign

November 26, 2019

For local sporting goods retailer, The Good Sport, we decided that it might stir up some interest if we were to take both concepts and develop a Memejacking Campaign featured on The Good Sport's Instagram, Facebook, and Twitter feeds.

FANOCRACY Infographics

October 21, 2019

Developing infographics to decipher marketing concepts visually is nothing new to EYMER BRAND Laboratories. Over the years, we have worked with many hi-tech, life sciences, healthcare, and academic organizations to break down complicated information into bite-sized pieces.

The FANOCRACY Project

May 30, 2019

I am currently working once again with thought leader, speaker, and author David Meerman Scott and his daughter Reiko on their FANOCRACY project. Their newly minted term FANOCRACY describes 'fandom,' a word used to describe camaraderie amongst individuals who share a common interest.