Pages from Privafy’s graphic standards manual
“Consistency, consistency, consistency!” is the rallying cry of ongoing or developing Privafy marketing projects. With tight budgets and limited opportunities for brand expression, every Privafy piece must confirm that it originated within the same organization.
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Developing infographics to decipher marketing concepts visually is nothing new to EYMER BRAND Laboratories. Over the years, we have worked with many hi-tech, life sciences, healthcare, and academic organizations to break down complicated information into bite-sized pieces.
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'Fandom,' is a word used to describe camaraderie amongst individuals who share a common interest.
I am currently working once again with thought leader, speaker, and author David Meerman Scott and his daughter Reiko on their FANOCRACY project. Their newly minted term FANOCRACY describes 'fandom,' a word used to describe camaraderie amongst individuals who share a common interest.
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The Warren !mpact problem-solving process.
This is a campaign that blends a consistent message concerning Warren !mpact's problem-solving process, traditionally printed correspondence, and a useful promotional device. Of course, this is all backed up by warren-impact.com, the firm's virtual company headquarters.
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My job as a Graphic Communicator is to lead the viewer from Point A. to Point B. with as little chaos as possible.
My job as a Graphic Communicator is to lead the viewer from Point A. to Point B. with as little chaos as possible. Providing this clear pathway is accomplished through well-organized pages (whether on a screen or paper), leveled copy (headline, sub-head, body copy) and infographics designed to interpret the information included in the text visually.
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This morning, EYMER BRAND Laboratories + Think Tank received a nice write-up from the online magazine, BostonVoyager. The article provides a fairly detailed background describing how Selene (from New York City) and I (from a former oil boomtown located deep in western Pennsylvania) met and hatched our company.
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Tokyo 2018 OOFOS OOriginal
Lately, I have been kept awake at night, considering the word CONTENT–as it applies to business success generation (marketing). There are many times, when used without a descriptor, CONTENT begins to sound like either polyester pillow stuffing, or the foam insulation that is blown into attics. Here are 3 sketches that may at some point, find there way into a CONTENT MARKETING presentation.
