The publication teaches elementary school students that non-flushable wipes, dental floss, feminine hygiene products, cotton balls, etc., should not be flushed. Flushing items other than toilet paper often results in massive 'Fatberg' sewer clogs that frequently affect entire communities.
Read MoreBehold! The Clog Monster!
Copywriter and marketing strategist Sally Sisson and The Responsible Flushing Alliance have engaged EYMER BRAND Laboratories + Think Tank to help educate children about the dangers of using a toilet as a trash can.
Read MoreToday's Marketing Communications. Beige.
As it turned out, of the five panelists, I was the sole creative professional in the room. Instead of discussing creative innovation and outside-the-box thinking, we were discussing brand essence, ROI (Return On Investment), algorithms, and how our habits are tracked and targeted by social media.
Read MoreWhat's the big IDEA?
Last Wednesday, I volunteered to be a judge for Bryant University's mandatory class for freshmen, IDEA (Innovation and Design Experience for All).
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