OK. So I exaggerate a wee little bit. The key takeaway from this blog post is that Len's work is beautiful. He is incredibly fun to work with, and as either a creative director or client, outstanding results are 100% guaranteed.Read More
Today, David Meerman Scott, released the newest visual reincarnation of his legendary weblog, WebInkNow. From an inside baseball perspective, David made a web platform move from TypePad to HubSpot, which required the careful assistance of HubSpot's awesome tech team (mentally visualize a NASA Mission).
As a blogging pioneer, David has posts, links and graphics that go back a decade or more. Making the platform move–required the programming expertise and patience–of HubSpot's programming brain surgeons.
EYMER DESIGN Laboratories + Think Tank was not involved in the premier launch of WebInkNow (circa 2005). We did, however, pick up the ball shortly thereafter–and as you scroll through the screenshots, you will see how the visual brand morphed into the newly released version.
As a responsible branding company, we pay close attention to an organization's accumulated brand equity. There are many times when tearing a brand down and starting over is the best solution.
In the case of David, his followers were growing so rapidly, that we felt it was better to make wide and calculated turns, rather than major visual overhauls that might confuse his newly acquired tribe members.
EYMER did not create, the original version of WebInkNow. We did, however, incorporate pieces of the color palette and blog structure–the bright green, for example, still resides within the most recent version.
Also: It is only fair to mention that since older versions of the weblog were created in TypePad's earliest versions of their blogging platform–which offered a limited amount of fine-tuning, in terms of graphic design variables and flexibility.
If you have questions or concerns regarding your organization's marketing firepower, we would welcome the opportunity to discuss how we might work with you, in order to take the next step towards further success!
I can be reached at 781.383.8844 or by email: email@example.com–Doug.
My wife and I live in a very beautiful Massachusetts coastal town. We have been living in the same house for over 20 years (31 Bow Street, Cohasset Massachusetts 02025) with our two boys now 19 and 16. One son will be off to college next year and the younger will be starting his sophomore year at Groton School, a western Massachusetts boarding school.
Starting next fall, Selene, Olivetti (my canine personal assistant and family canine) will be ‘empty-nesters’–no longer requiring all of the wonderful living space that our home currently offers. Our goal is to find a smaller home within close vicinity to Cohasset but with lower monthly expenses. In other words, we no longer need all of the space and would rather be using our financial resources for adventures.
Location, Location, Location.
First of all, let me say that we were extremely lucky when we found our ‘spot’ in the early 1990s. The nearly one-acre of land is located on the tip of Cohasset’s Little Harbor, a tidal pool that attracts Blue Herons, Snowy Egrets and many other types of waterfowl. We occasionally spot a meandering deer or a crafty fox on a morning hunt.
The views off of our back decks are incredible during all 12 months of the year–as we watch the rise and fall of the water and the gradual color changes in the seasonal foliage. When the home sale is made and we move on, we will surely miss this beautiful backdrop. Thankfully, I currently possess a collection of nearly 600 images taken each morning.
Part Morning Meditation & Part Viral Marketing
Being an early riser and always within close proximity to the world headquarters of EYMER BRAND Laboratories + Think Tank, my morning ritual usually begins with a photograph of our backyard and whatever variation of the sun that the sky has to offer. With coffee cup in hand, I upload each day’s photographic evidence my various social media outlets:
browse the full collection on various social media outlets
Upon reaching 100 photographs, I was nearly ready to stop. Then came 300. Then 500. Today, I shot #568. It was my good friend and faithful client, David Meerman Scott, who helped me get over the 250 photo speed bump. In addition to his kind encouragement, he referenced my viral real estate sales campaign in the latest version of his best-selling book, The New Rules of Marketing & PR.