The NEW +IMPROVED home page.
Last year, we needed to contact Brad and googled his website to find his phone number. Immediately we discovered that we had just unearthed one of the most archaic/throwback websites (circa 1995) on the Internet. The intended content of our telephone conversation flipped on its side, and immediate "brand rescue" initiated.
Read MoreBig Kahuna dreams. Starfish Society reality.
This past spring, we developed an updated version of the SBA corporate mark for the 100th anniversary celebration. In addition, a series of vehicle graphics were designed to show various levels of giving. Unfortunately, our proposed donation level labels did not make the final cut. Sea Glass Society, Sea Snail Society, Hermit Crab Society and Starfish Society, beat out Big Kahuna, Beach Bunny and Beachcomber.
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Street Smart Bank | corporate mark concept sketch
I was working with a bank client who was in the process of developing a mobile bank program where on specific days of the week (especially on paydays), a mobile bank with live teller window would appear in particular neighborhoods – predominately where there were customers with deposit-ready paychecks.
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But before we hang the logo's graphic designer out to dry, let's keep in mind that a logo design is often a group project – requiring the patience of Job, the wisdom of Solomon and the passive aggressive account management skills of Judas Iscariot (not always a bad thing).
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The original SciCoh logotype (2009)
Over the past seven years, the board has worked with me in establishing a SciCoh Sharks Brand demonstrated through a website, email campaigns, fundraising materials and apparel. It always gives me a warm feeling when I walk around town and see a young person wearing a SciCoh sweatshirt, T-shirt, baseball hat, or fleece beanie.
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If you have been lucky enough to watch a baseball game at Boston's Fenway Park, you were sure to notice the huge red triangle off in the distance and over right field.
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the finished corporate mark
Next Level Physical Therapy has a new corporate identity. We love these types of projects. They are quick movers and avoid the many footfalls of larger, committee-driven design exercises. It also feels good to helping a local business grow and prosper!
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the final product.
Andover Newton Theological School, will soon be hosting "Prophets at the Pub" – i a series of relaxed gatherings for young adults.
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