Last year, we needed to contact Brad and googled his website to find his phone number. Immediately we discovered that we had just unearthed one of the most archaic/throwback websites (circa 1995) on the Internet. The intended content of our telephone conversation flipped on its side, and immediate "brand rescue" initiated.Read More
Through the years, I have subconsciously archived a plethora of slogans and tag-lines–in a far corner of my cranial gray matter–that allows immediate access instantaneous retrieval.
A gift, or a curse? You be the judge.
"Plop, plop, fizz, fizz, oh what a relief it is"
"Two all-beef patties, special sauce, lettuce, cheese, pickles, onions–on a sesame seed bun"
"When you're out of Schlitz, you're out of beer"
"Us Tareyton smokers would rather fight than switch!"
Like a meandering creek, the mental list rambles–endlessly onward.
However, there is one tagline that I feel is:
“The Greatest Slogan Ever Invented”
This tagline masterpiece, was created in the mid-1970s by Seymour Merinsky, a former sports broadcaster, turned–off-price, Secaucus (NJ) clothing store retailer/liquidator.
Better known as the legendary Sy Syms, Mr. Merinsky offered a broad range of first quality, in-season, designer brands–at discounted prices.
And his winning tagline is (virtual drumroll an opening of sealed envelope):
"An Educated Consumer is Our Best Customer."
Yikes! Light dawns on Marblehead!
There is so much incredible truth in this statement–especially if you are running a business where time is of the essence.
Rookie clients (like puppies & kittens) are wonderful but…
During the project planning/budgeting process, extra time must be included for necessary training sessions and unanticipated teaching moments.
Historically speaking, Sy’s brilliant slogan lives on–despite the fact that his Sym’s brand went belly-up shortly after his death in 2009.
Please let me propose that this tagline (the greatest one ever) transcends the SYMS, single business entity and reverberates within a much broader universe. – Doug.
So if you're any normal wine-sipping American consumer, you surely understand the concept of ‘wine in a box’.
In place of the traditional glass bottle with the foil and cork, Boxed wine, consists of: a plastic bladder, a handy spigot, a decorative cardboard box. And let us not forget the bucket full of fermented grape juice.
When you are a high-volume motor oil distributor–like one of Chevron/Havoline’s xpress lube centers, emptying quart can, after quart can of motor oil makes very little sense–for many different reasons.
Voila! This is where Havoline’s new, PitPack product enters! Motor oil in a box!
So, the next time that you are sitting in the pits awaiting an engine fluid exchange, ask your technician to show you the PitPack.
Soon, you will be the big shot–when you tell them that you know the firm that designed the product mark (logo).
EYMER BRAND Laboratories + Think Tank!
Then you wonder–what will they be working on next?