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The original SciCoh logotype (2009)

The original SciCoh logotype (2009)

SciCoh: Branding a Youth Sports Team

April 21, 2016

For the past seven years, I have volunteered my time as a board member, webmaster, and creative director for the Scituate/Cohasset Youth Football and Cheerleading program (SciCoh). My youngest son was involved with the program from third grade until seventh grade. The following year, he joined his middle school team as an eighth-grader.

SciCoh baseball hat concept

SciCoh baseball hat concept

SciCoh baseball hats

SciCoh baseball hats

Detail shot of the embroidery

Detail shot of the embroidery

SciCoh visor

SciCoh visor

After seeing what a positive impact, the all-volunteer organization had on local boys and girls from grades second through eighth and getting to know the other parents involved; I decided to throw my hat into the ring.

Fleece beanie for 2010 Super Bowl winning teams

Fleece beanie for 2010 Super Bowl winning teams

Wicking Shirt (2009)

Wicking Shirt (2009)

Long-sleeve wicking shirt

Long-sleeve wicking shirt

SciCoh PJ bottoms

SciCoh PJ bottoms

SciCoh hoodie (2010)

SciCoh hoodie (2010)

Field access passes for league playoff game (2010).

Field access passes for league playoff game (2010).

Over the past seven years, the board has worked with me in establishing a SciCoh Sharks brand demonstrated through a website, email campaigns, fundraising materials and apparel.

The SciCoh Sharks mascot mark was introduced in 2011.

The SciCoh Sharks mascot mark was introduced in 2011.

New Sharks apparel introduced (2011).

New Sharks apparel introduced (2011).

Home page from early version of the website

Home page from early version of the website

Sales guide for selling ad space on the SciCoh website

Sales guide for selling ad space on the SciCoh website

Pink wrist bands as advertised on the website.

Pink wrist bands as advertised on the website.

Pink wristbands sold to raise money and awareness for breast cancer research.

Pink wristbands sold to raise money and awareness for breast cancer research.

Web ad for photo day, another fundraising opportunity to help cover program costs.

Web ad for photo day, another fundraising opportunity to help cover program costs.

Web ad for annual holiday apparel sale held at the SciCoh equipment shed.

Web ad for annual holiday apparel sale held at the SciCoh equipment shed.

Web ad encouraging sign-up (this is actually my son, Taggart).

Web ad encouraging sign-up (this is actually my son, Taggart).

Black & white print ad for the Cohasset 'Skippers' high school football program (2011).

Black & white print ad for the Cohasset 'Skippers' high school football program (2011).

For an organization with relatively high costs for equipment, field usage fees, transportation costs, paid referees, and other associated expenses, establishing a profitable apparel sales program was extremely necessary. It always gives me a warm feeling when I walk around town and see a young person wearing a SciCoh sweatshirt, T-shirt, baseball hat, or fleece beanie. 

SciCoh Helmet graphics.

SciCoh Helmet graphics.

SciCoh uniform design (2012)

SciCoh uniform design (2012)

Special t-shirt with sales generated for helping local family in need (2014).

Special t-shirt with sales generated for helping local family in need (2014).

Poster for semi-annual fundraiser (2013).

Poster for semi-annual fundraiser (2013).

Tickets for fundraising event (2013)

Tickets for fundraising event (2013)

Poster for semi-annual fundraiser (2015).

Poster for semi-annual fundraiser (2015).

The SciCoh website home page (2016).

The SciCoh website home page (2016).

As I prepare to leave the SciCoh board, I feel a bit melancholy, but I realize it is time to move on so others can take over. Enjoy!– Doug.

In Fun Stuff, Logo Design, Marketing Strategy, Posters, Presentation Graphics, Print Advertisements, Volunteering, Community Involvement, Local Causes Tags youth sports, volunteering, local organizations, visual branding, apparel
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