EYMER BRAND Laboratories + Think Tank recently began working with Dr. Ruth Zaplin, assisting her in the visual branding and marketing of her leadership development and executive coaching consulting firm, The Zaplin Group.
Read MoreRIP: Street Smart Bank (working title)
I was working with a bank client who was in the process of developing a mobile bank program where on specific days of the week (especially on paydays), a mobile bank with live teller window would appear in particular neighborhoods – predominately where there were customers with deposit-ready paychecks.
Read MoreThe Trump Pence logo train wreck.
But before we hang the logo's graphic designer out to dry, let's keep in mind that a logo design is often a group project – requiring the patience of Job, the wisdom of Solomon and the passive aggressive account management skills of Judas Iscariot (not always a bad thing).
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