Because we run a local business, we are consistently asked to participate in community-based fundraising projects. In some cases, this means writing a check. However, our preferred means of contributing is by offering EYMER BRAND Laboratories + Think Tank marketing expertise in place of money.
Read MoreSciCoh: Branding a Youth Sports Team
Over the past seven years, the board has worked with me in establishing a SciCoh Sharks Brand demonstrated through a website, email campaigns, fundraising materials and apparel. It always gives me a warm feeling when I walk around town and see a young person wearing a SciCoh sweatshirt, T-shirt, baseball hat, or fleece beanie.
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