Last year, we needed to contact Brad and googled his website to find his phone number. Immediately we discovered that we had just unearthed one of the most archaic/throwback websites (circa 1995) on the Internet. The intended content of our telephone conversation flipped on its side, and immediate "brand rescue" initiated.Read More
Inside Secret: If there is a future project, now is the best time to start it. It will receive plenty of attention, and you are sure to get a lower-priced estimate!Read More
Today, David Meerman Scott, released the newest visual reincarnation of his legendary weblog, WebInkNow. From an inside baseball perspective, David made a web platform move from TypePad to HubSpot, which required the careful assistance of HubSpot's awesome tech team (mentally visualize a NASA Mission).
As a blogging pioneer, David has posts, links and graphics that go back a decade or more. Making the platform move–required the programming expertise and patience–of HubSpot's programming brain surgeons.
EYMER DESIGN Laboratories + Think Tank was not involved in the premier launch of WebInkNow (circa 2005). We did, however, pick up the ball shortly thereafter–and as you scroll through the screenshots, you will see how the visual brand morphed into the newly released version.
As a responsible branding company, we pay close attention to an organization's accumulated brand equity. There are many times when tearing a brand down and starting over is the best solution.
In the case of David, his followers were growing so rapidly, that we felt it was better to make wide and calculated turns, rather than major visual overhauls that might confuse his newly acquired tribe members.
EYMER did not create, the original version of WebInkNow. We did, however, incorporate pieces of the color palette and blog structure–the bright green, for example, still resides within the most recent version.
Also: It is only fair to mention that since older versions of the weblog were created in TypePad's earliest versions of their blogging platform–which offered a limited amount of fine-tuning, in terms of graphic design variables and flexibility.
If you have questions or concerns regarding your organization's marketing firepower, we would welcome the opportunity to discuss how we might work with you, in order to take the next step towards further success!
I can be reached at 781.383.8844 or by email: firstname.lastname@example.org–Doug.
One of the most rewarding aspects of my profession, is my constant exposure to people from all walks of life, with unique knowledge and interests. I learn something new every single day.
Richard Jurek, who with David Meerman Scott, recently co-authored: “Marketing the Moon: The Selling of the Apollo Lunar Program”–the beautiful coffee table book concerning what has now become to be known as: 'The most successful marketing and public relations campaign in history.’
During the workday, Richard is a high-level corporate executive. In his spare time, he is a space enthusiast who collects artifacts from the space program–including space-flown, US, two dollar bills. Many of these bills, signed by astronauts and crew members, are available for viewing at Richard’s virtual gallery at the Jefferson Space Museum, www.jeffersonspacemuseum.com.
EYMER BRAND Laboratories + Think Tank, recently assisted Mr. Jurek, in the redesign and development of the online museum website/blog.
Unlike a brick-and-mortar museum, where you are several inches away from the displays, the Jefferson Space Museum brings the artifacts to near lifelike proportion and clarity.
TIP OF THE DAY: For those parents of vacationing school students, this might be a good week to plan a quick visit!
As Richard Jurek states: “Make sure you stop by the gift shop on your way out.” — Doug.
–happy 2014! Doug.