• HOME
    • our history.
    • how we work.
    • doug eymer.
    • selene carlo-eymer.
    • PORTFOLIO
    • CLIENTS
    • case study: Privafy, Inc.
    • case study: The Good Sport
    • case Study: Book Design
  • BLOG
  • CONTACT
Menu

EYMER BRAND Laboratories + Think Tank

  • HOME
  • ABOUT
    • our history.
    • how we work.
    • doug eymer.
    • selene carlo-eymer.
  • OUR WORK
    • PORTFOLIO
    • CLIENTS
  • CASE STUDIES
    • case study: Privafy, Inc.
    • case study: The Good Sport
    • case Study: Book Design
  • BLOG
  • CONTACT

Andover Newton's Third Online Annual Report, Showcasing a Year of Excellence and Inclusivity

February 14, 2024

Continuing our fifteen-year collaborative partnership with Andover Newton Theological School (now permanently affiliated with Yale University), we recently completed the school's third online annual report.

Read More
In Annual Report, Website Tags Annual Reports, Andover Newton Theological School, Andover Newton

Shown above is a 12-page brochure that we designed for the Rhode Island School of Design (RISD). The work features vignettes of three former students who have become significant donors to the school. The finished piece measures 3.57" x 8.5", the exact proportion of a dollar bill – a planned subliminal feature.

What’s Old is New Again: The Case for Printed Fundraising Communications

July 14, 2022

How we send and receive information has changed drastically over the past decade, from email newsletters to social media posts and even mobile messaging apps like Snapchat. It’s hard to keep up with all the new ways to communicate with our alumni/ae, students, and donors.

Despite these newer methods’ ability to reach large audiences in real-time, many marketers are looking back to print materials to help their causes reach more people and create more impactful relationships with their donors.

Before the digital revolution, organizations and academic institutions promoted their development efforts through printed materials directed to a targetted list of prospects. Publications such as annual reports, newsletters, alumni magazines, and other print media provided information about what was happening on campus. As potential donors increasingly shifted to web-based communications in recent years, many higher education fundraising professionals lost touch with printed communications vehicles.

As email has rapidly emerged as the primary mode of communication, inboxes have become inundated with messages that require constant weeding and deletion. Important information is constantly battling irrelevant emails and SPAM. In recent years, some institutions have begun experimenting with new ways to communicate more broadly across multiple channels; however, many others have continued to rely on email campaigns as the primary means of outreach.

Research conducted in the 1990s found that 95% of people who received mail from a university would at least open it, but only 50% opened an electronic message from the same institution. Recipients now have the tools to quickly unsubscribe to messaging that may appear irrelevant and annoying. Each new email has an increased chance of being deleted due to the sheer volume and frequency of email messages we now receive daily. Potential donors often feel besieged by messages and understandably overwhelmed by the wealth of content vying for their attention.

Please consider your own experience. You receive a unique ‘snail-mailed’ piece that piques your interest. If you are like most recipients, you are more likely to act immediately, or at the very least, place the correspondence in a convenient place for future consideration. Moreover, in an age where people can access information anytime on any device, certain qualities are associated with printed materials, such as tactile interaction and permanence, which digital platforms lack.

We designed a 6-panel, square piece for Andover Newton Theological School measuring 8.5" x 8.5". Even though a square mailer requires additional postage, we decided that the unusual format would grab attention, offsetting the extra cost. In terms of design, the piece is crisp, clean, and easy to read.


Yes, printing and postage are additional expenses that email campaigns have negated. However, research has shown that these costs are often quickly absorbed by a print campaign that effectively meets the targeted audience and initiates their positive response. A printed piece can last for years in a recipient’s office or home; and will never be accidentally deleted from someone’s virtual inbox.

Please consider the advances in printing technology. Digital printing and state-of-the-art printing presses have reduced commercial printing costs. Likewise, carefully maintained and targeted database management ensures that printed pieces land in the appropriate mailboxes.

When planning your next fundraising campaign, you must consider partnering your email messaging with at least one printed component. Channeling Mark Twain, “The reports of the death of printed pieces are greatly exaggerated.”

In Printed Collateral, Fundraising Campaigns Tags printed brochure, RISD, Andover Newton Theological School, Fundraising Campaigns

The Next Chapter Lies Hidden Amongst The Keys

April 19, 2016

As a former collector of typewriters and working with the theme of "A New Chapter," our collaborative team settled on a lighthearted theme that features an early desktop machine with a message made up of individual keys.

Read More
In Event Graphics Tags ANTS, Andover Newton, Andover Newton Theological School, printed invitations
the final product.

the final product.

Logo Design for Pub-Centrique Theological Events

September 18, 2015

Andover Newton Theological School, will soon be hosting "Prophets at the Pub" – i a series of relaxed gatherings for young adults. 

Read More
In Logo Design, Product Logo Tags logo design, Andover Newton Theological School, Andover Newton

ANTS New Brand Identity Continues to Roll Out

July 27, 2015

The updated visual identity system for Andover Newton Theological School continues to build…

Read More
In Corporate Identity, Exhibit Graphics, Posters, T-Shirt Design Tags Andover Newton, Andover Newton Theological School, Brand Identity, Corporate Identity
Hand Fan design for Andover Newton Theological School

Hand Fan design for Andover Newton Theological School

Personal Analog Air Conditioning Device

July 20, 2015

Inside sources, have told us that operating one of these PAACDs will not only provide a refreshing breeze, they will register solid progress in your Fitbit or other human movement tracking device.

Read More
In Fun Stuff, Corporate Identity Tags Andover Newton Theological School, Hand Fan
Trad_Tech_22_600.jpg

EYMER WORK in motion.

February 24, 2014
Andover Newton Theological School | Subway Interior Cards | February 2014

Andover Newton Theological School | Subway Interior Cards | February 2014


It's is one thing to complete a project–but seeing your product in action and in its intended environment, raises the bar to a whole different level. In a recent post, Passengers Encouraged to Tear-Off, Before They Tear Off, we showed examples of a recently designed poster campaign for Andover Newton Theological School.

Solid proof that the campaign is working!

Solid proof that the campaign is working!

 

Through our friends at Andover Newton and the media company, Titan 360, we received a couple of photos showing our work hanging within the subway cars of Boston's subway system. The most exciting piece of the whole experience? Seeing that many of the tear-off cards were missing! – Doug.

In Exhibit Graphics, Informational Posters, Mass Transit Posters, Posters Tags Andover Newton Theological School, Andover Newton, Subway Posters, posters, academic marketing
Andover Newton Theological school marchers will be wearing T-shirts that EYMER recently designed for the school.

Andover Newton Theological school marchers will be wearing T-shirts that EYMER recently designed for the school.

ANTS Goes Marching One-By-One–Hurrah!

February 7, 2014

Tomorrow, Saturday, February 8, 2014, a relatively large flock of our Andover Newton Theological School friends, will be attending an enormous, yet peaceful demonstration in Raleigh, North Carolina. The Moral March on Raleigh, is expected to draw as many as 20,000 marchers to the southern city and is being described as “the most massive moral rally in the South since Selma!"

 
HKonJ_Moral_March_400.jpg
 

Issues to be addressed, include:

  • Economic sustainability, alleviating poverty and expanding labor rights for all
  • Supporting a fully funded, constitutional public education
  • Healthcare for all, protecting Medicaid, Medicare, Social Security, and the Affordable Care Act
  • Disparities in the criminal justice system
  • Protecting and expanding voting rights and civil rights

The march has been organized by the Historic Thousands on Jones Street (HKonJ) People’s Assembly Coalition.

This group includes members from the more than 125 North Carolina State Conference NAACP branches, youth councils, high school and college chapters, and over 160 other social justice organizations.

To learn more, please visit: hkonj.com

As you go through your busy Saturday, please think of these extremely dedicated people–as well as all of the GOOD–for which they march. – Doug.

In Event Graphics, T-Shirt Design Tags Andover Newton, Andover Newton Theological School, Moral March, Moral March on Raleigh, t-shirt design
Older Posts →

© 2024 EYMER BRAND LABORATORIES + Think Tank | EYMER LLC. |  781.378.0525 :: email.