EYMER BRAND Laboratories + Think Tank recently began working with Dr. Ruth Zaplin, assisting her in the visual branding and marketing of her leadership development and executive coaching consulting firm, The Zaplin Group.
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OOFOS’ Duncan Finigan OOlala Sandal
The Duncan Finigan OOlala Sandal
For every pair of OOFOS purchased on OOFOS.com, 2% of that purchase is donated directly to the Dana-Farber to helps support new medical breakthroughs.
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Market Runner | corporate mark + logotype
New Work: Market Runner, corporate identity
New Work: Market Runner, corporate identity
Market Runner is a recently launched Strategic Marketing, Performance Coaching, Messaging, and Visibility for companies and leaders.
The Top Three of my favorite logos.
Which company logo has impressed you the most over the years and why?
There are many logos that I like from an aesthetic standpoint, but when it comes to the brand that it represents, I am forced to rethink my choice.
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Magnitude Software Brand Standards Manual
Graphic Standards Manuals: Living & Breathing Documents
Identity system updates should not be made just for the sake of making a change. However, over time, as visual brand exploration widens the view, there is no longer an excuse for NOT documenting positive progress.
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Mascot Logo for Groton School
All Hail the Groton Zebras!
No one is entirely sure how the 'Zebras' nickname evolved, but the most convincing argument is that their black and white striped athletic uniforms provided the catalyst. Another nickname sarcastically thrown around by competitors and also based on the prison-like attire was "The Criminals." (Fortunately for Groton School, the Zebras moniker has stuck.)
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What in the heck is a THINK THANK?
Possible Eclipse of the "Inverted Jenny"
Inadvertently released in error, fifty EYMER BRAND Laboratories + Think Tank promotional stickers are currently circulating throughout the planet. The marred design contains a critical error and is causing significant embarrassment throughout the EYMER organization.
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BostonVoyager features the Town Wharf General Store
I've known Chris for many years before and after our working together at PARTNERS+Simons. I was fortunate enough to be hired by Chris to design the store's corporate identity which centers around a whale riding a bicycle.