There are many logos that I like from an aesthetic standpoint, but when it comes to the brand that it represents, I am forced to rethink my choice.Read More
Identity system updates should not be made just for the sake of making a change. However, over time, as visual brand exploration widens the view, there is no longer an excuse for NOT documenting positive progress.Read More
No one is entirely sure how the 'Zebras' nickname evolved, but the most convincing argument is that their black and white striped athletic uniforms provided the catalyst. Another nickname sarcastically thrown around by competitors and also based on the prison-like attire was "The Criminals." (Fortunately for Groton School, the Zebras moniker has stuck.)Read More
I've known Chris for many years before and after our working together at PARTNERS+Simons. I was fortunate enough to be hired by Chris to design the store's corporate identity which centers around a whale riding a bicycle.
Last year, we needed to contact Brad and googled his website to find his phone number. Immediately we discovered that we had just unearthed one of the most archaic/throwback websites (circa 1995) on the Internet. The intended content of our telephone conversation flipped on its side, and immediate "brand rescue" initiated.Read More
This past spring, we developed an updated version of the SBA corporate mark for the 100th anniversary celebration. In addition, a series of vehicle graphics were designed to show various levels of giving. Unfortunately, our proposed donation level labels did not make the final cut. Sea Glass Society, Sea Snail Society, Hermit Crab Society and Starfish Society, beat out Big Kahuna, Beach Bunny and Beachcomber.Read More
I was working with a bank client who was in the process of developing a mobile bank program where on specific days of the week (especially on paydays), a mobile bank with live teller window would appear in particular neighborhoods – predominately where there were customers with deposit-ready paychecks.Read More