From a pricing standpoint and taking into account the increased visibility, overall project costs were quite reasonable. We invite anyone interested in such a project to contact either Brad Warren of Warren Impact or myself. We would welcome the opportunity to discuss your project.Read More
Over the past seven years, the board has worked with me in establishing a SciCoh Sharks Brand demonstrated through a website, email campaigns, fundraising materials and apparel. It always gives me a warm feeling when I walk around town and see a young person wearing a SciCoh sweatshirt, T-shirt, baseball hat, or fleece beanie.Read More
EYMER BRAND Laboratories + Think Tank has spent many pre-holiday hours, preparing for the deliver of client holiday greetings. CIEE, the education and international exchange company, sent out a printed card, as well as an email linked to an online holiday greeting.
CIEE's multi-fold, printed holiday card. Finished size: 4.75" x 4.75". Fits into 5.0" x 5.0" envelope
For national law firm, Sullivan & Worcester, we also created an animated greeting–linked to an email greeting sent to clients and friend's through the company's email system.
Finally, for Boston Intellectual Property law firm, Wolf Greenfield, we developed a printed recipe card box, complete with enough (4.0" x 6.0") cards to create a wonderful 7-course holiday dinner. Of the 14 recipes, half will actually yield palatable results. The other 7 are merely futuristic IP concepts developed by specific practice groups within the firm.
As you can see, it has been an extremely busy early winter–hopefully, an indication of steady work ahead for 2015! –Cheers! Happy Holidays! Doug.
A good friend called me the other day and asked if my wife and I were going to attend a fundraiser ‘gala’ for a local non-profit organization. I was on the board of this organization for a number of years and in addition to a substantial financial contribution, I also donated a great deal of time developing their brand identity and various marketing pieces.
My knee-jerk reaction to my friend’s question was fairly severe–in that I felt slighted, having never received an invitation. I know this because I have been granted a sensory gift. I can hear a mail truck from at least 4 miles away and ever since childhood, the shutting of the mailbox door causing me to spring into action! So, as the family’s snail-mail gatekeeper, I know for a fact that a gala invite had never touched down at the old homestead.
Feeling under-appreciated and disgruntled, I attempted to erase every mental fragment of this particular organization from my mind. But then…
It was brought to my attention that printed invitations had neither been printed or mailed. All correspondence had been done through e-mail!
B-Z-Z-Z-Z! (ear-splitting wail of the marketing communications penalty buzzer)
Lets be completely serious. Despite being ultra-green and economical, the novelty of electronic messages evaporated several years ago.
My e-mail inbox has a leak so BIG, that six dozen, Hans Brinkers–would not be able to control the flow.
As I constantly struggle to bring the inbox to ‘E’–even Gary Cooper would fall victim to the speed of my itchy trigger finger as it reaches for the 'unsubscribe' button.
Click. Gone. Next!
In fact, I recently subscribed to a great new service, unroll.me, which bundles all of my non-personal e-mails into one bundle (my Daily Rollup), delivered once a day.
The service also tracks e-mails that are not yet included in the digital package. For those, I have three choices:
- Ad to my Rollup.
- Keep in my Inbox.
I can now out-draw Mr. Cooper, with my left mouse hand–even while blind-folded.
Returning to the invitation, there is a very good chance that while trying this trick (opposite hand, vision-impaired), I accidentally unsubscribed from this list–never to be invited again.
So here is what I strongly recommend in terms of event invitations:
- Unless you are going to reach out personally to invitees–either eyeball to eyeball or by the telephone, a printed invitation is necessary.
- A post card is fine. Just be aware that post cards do tend to receive excessive punishment as they travel through the USPS meat grinder.
- In the case of the gala event (as described above), where tickets are a steep $75 each–a modest invitation mailed in an envelope meets the basic requirements of social grace. After all, you don’t expect me to show up in a sleeveless undershirt and cut-offs.
- From an inter-family communication standpoint–you can’t thumbtack an e-mail to the family bulletin board. E-mail and refrigerator doors refuse to socialize.
Unless your e-mail list is rock solid, an e-mailed invitation makes a much better sidekick than an invitation super hero. Because, if you are like me, my ‘UNSUBSCRIBE' trigger finger–very seldom rests. – Doug.
EYMER BRAND Laboratories + Think Tank, recently completed a strategic marketing and visual brand building project for in-store display solutions provider, Kokley.
In addition to a new corporate mark, EYMER, copywriter Jim Montgomery (Montgomery Communications) and Jeff Hoffman (Squash House Media)–teamed up to produce a product video for use at a recent retail industry trade show, where the SmartStand was introduced to some of the world’s leading retailers.
Work is now underway on print collateral as well as online promotional campaigns. – Doug.
As a creative professional, know that at some point, during your professional career (through either your own desire or necessity) you will have the opportunity to “strike out on your own”. These are some lessons that I have learned during my 30 year career.
On Tuesday, I presented this in webinar form, to friends and colleagues from my alma mater, Rochester Institute of Technology, RIT. Enjoy! –Doug.
I recently discovered a new web gadget, VIZIFY–which allows users to quickly build a personal ‘info-graphic' style website, almost immediately.
From a Social Media perspective, your site can quickly become the hub of your social media accounts–with up-to-the-minute analytics, graphically represented.
Paying customers may add their own custom domain (in my case, dougeymer.com).
Think of your site as a set of components that can be changed “on the fly".
On my site:
- I have a graphic that shows all of my social media sites as well as my company website.
- I also have a graphic that visually shows my career and another that shows my education.
- There is even have a document page that holds my resume — just in case the right full-time gig comes along.
Want to see who is in my Twitter Inner-Circle? Click on my CONNECTIONS page.
What words do I TWEET the most? Check out this graphic.
There is a free version of the online service. However, I found some of the customizable aspects worthy of plunking down the money for the paid version.
My only disappointment thus far, is the signature graphic that can be added to my emails. The instructions for set-up are very well done, but the finished product does not contain the same thoughtful graphics that appear within the website.
Please take a look at VIZIFY. I truly think that you will enjoy the experience.–Doug.