There are times during the corporate mark development process when it feels as though design concepts have been "Swiss-Cheesed" like Clint's bus. The same bright ideas that enter a meeting leave smoking and riddled with holes.Read More
Last year, we needed to contact Brad and googled his website to find his phone number. Immediately we discovered that we had just unearthed one of the most archaic/throwback websites (circa 1995) on the Internet. The intended content of our telephone conversation flipped on its side, and immediate "brand rescue" initiated.Read More
EYMER BRAND Laboratories + Think Tank, recently completed a corporate identity project for Boston-area interior designers, K+S Design.
The K+S "base mark" is a circle emblazoned with the initials 'K' and 'S' (referring to business partners, Kathleen Thomson and Suzanne Rubenstein).
To visually demonstrate the breadth of their expertise–spanning from classical to modern–the two letterforms are rendered in a formal serif typeface, while the '+' is depicted as a more modern sans serif typeface.
To emphasize the teams abilities to work in a variety of different materials — the base logo that can be easily adapted, through time, to many different treatments.
To better demonstrate this principle, the graphic above shows the gray base logo (left-hand corner).
Beneath, are variations shown in many different materials:
- green patterned wallpaper
- blue fabric
- funky dog and fish fabric (a K+S favorite)
- simple orange fabric
- dark wood
- stressed metal
- duct tape
- Jell-O mold, complete with imbedded orange slices
Any corporate identity that can stand up to duct tape and Jell-O–will surely stand up to the test of time. — Doug.
EYMER BRAND Laboratories + Think Tank, recently designed a corporate identity for THINK GOODWIN, a marketing strategy company, recently launched by good friend and fellow collaborator, Kathleen Goodwin.
Please don't go scampering off to the THINK GOODWIN website as of yet. Paying work has suddenly gotten in the way of the company's promotion efforts–but keep your eyes peeled–the site will be coming to your favorite browser, very soon.