There are times during the corporate mark development process when it feels as though design concepts have been "Swiss-Cheesed" like Clint's bus. The same bright ideas that enter a meeting leave smoking and riddled with holes.
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Foster Eymer, Lawson Lindsey and a gigantic striped bass
Lawson Lindsey: fisherman, videographer and one-man brand
Lawson Lindsey, the company, is an entrepreneurial one-man brand. With a video camera (usually strapped to his chest) and a drone, he simultaneously fishes, films and narrates, often while reeling in an uncooperative Lunker. Back on shore, Lawson becomes his editor, producer, and promoter.
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STUFF magazine cover, July 1993, EYMER DESIGN
The Creative Entrepreneur & The Dreaded Summer Slowdown
Whether an independent creative professional or the big cheese in an advertising and communications firm, when you live and work in New England, Summers are slow. The good news for those with a project in mind, this is the perfect time of year to engage. Speaking for myself, you are guaranteed to receive more than my full attention as well as some special reduced summer pricing.
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Magnitude Software Brand Standards Manual
Graphic Standards Manuals: Living & Breathing Documents
Identity system updates should not be made just for the sake of making a change. However, over time, as visual brand exploration widens the view, there is no longer an excuse for NOT documenting positive progress.
Read MoreNashoba Brooks School: Gladys Brooks Society Identity
From the "every project has an interesting war story department," EYMER BRAND Laboratories + Think Tank recently completed a visual identity project for Nashoba Brooks School.
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The Hoodies of Cohasset's Sandy Beach
Because we run a local business, we are consistently asked to participate in community-based fundraising projects. In some cases, this means writing a check. However, our preferred means of contributing is by offering EYMER BRAND Laboratories + Think Tank marketing expertise in place of money.
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He Was Virtually Nowhere To Be Found.
I was a bit taken aback that an individual who made a living selling online marketing service might consider maintaining an anonymous on-screen identity.
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Creativity: Tightly Secured Within "The Box"
Yes, we do live on a planet of heightened sensitivity but come on, let's start taking a few risks and reignite some of America's legendary "outside-the-box thinking!"
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