From the "every project has an interesting war story department," EYMER BRAND Laboratories + Think Tank recently completed a visual identity project for Nashoba Brooks School.
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Visual Brand Demolition. Think First.
Building a highly visible and unique visual brand identity is not Rocket Surgery. With thoughtful, unselfish planning and execution, an organization's visual brand identity will soon reach a wider audience, communicate more clearly and increase sales.
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Imagery: C-, Typography: D-, Overall appeal: F
Kasich's visual identity, nearly as sophisticated as the Cleveland Browns
As a visual communicator, I strongly support evolved design standards. Governor Kasich, should you make it all of the way to Pennsylvania Avenue, I would leap at the opportunity to fill the Secretary of Design position within your cabinet.
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