My work with Roberta began over seven years ago with a corporate identity project. As you will witness from the finished logo, Roberta is well-versed in drawing attention and delivering a compelling, well-crafted story for her business as well as for her clients.
Read MoreIs shortening your Co.'s name damaging your BRAND?
Why is it that we feel the need to shorten word groupings to either initials, acronyms, or shortened nicknames?
Read MoreThe Creative Entrepreneur & The Dreaded Summer Slowdown
Whether an independent creative professional or the big cheese in an advertising and communications firm, when you live and work in New England, Summers are slow. The good news for those with a project in mind, this is the perfect time of year to engage. Speaking for myself, you are guaranteed to receive more than my full attention as well as some special reduced summer pricing.
Read MoreUSPS: Snail Mail Sneak Peak
Despite the fact that my close friend Doug, who is a cybersecurity expert is concerned about the government's ability to track my snail mail correspondence, I am willing to give up this form of privacy to make sure that the CHECK REALLY IS IN THE MAIL!
Read MoreNeither Sold by the Pound nor the Bunch
In business, such as marketing communications, it is critical for clients to understand that there is a step-by-step recipe required for the successful completion of any marketing or design project.
Read MoreFast Food & LinkedIn's ProFinder
Unlike the Fast Food industry, where Drive-Thru business transactions work quite well, in professional services a hamburger is not always a hamburger is not always a hamburger.
Read More