Building a highly visible and unique visual brand identity is not Rocket Surgery. With thoughtful, unselfish planning and execution, an organization's visual brand identity will soon reach a wider audience, communicate more clearly and increase sales.
Read More
Film being applied to the windows of Cohasset's (MA) windows
A Brick & Mortar People Magnet
From a pricing standpoint and taking into account the increased visibility, overall project costs were quite reasonable. We invite anyone interested in such a project to contact either Brad Warren of Warren Impact or myself. We would welcome the opportunity to discuss your project.
Read More
Mascot Logo for Groton School
All Hail the Groton Zebras!
No one is entirely sure how the 'Zebras' nickname evolved, but the most convincing argument is that their black and white striped athletic uniforms provided the catalyst. Another nickname sarcastically thrown around by competitors and also based on the prison-like attire was "The Criminals." (Fortunately for Groton School, the Zebras moniker has stuck.)
Read More
What in the heck is a THINK THANK?
Possible Eclipse of the "Inverted Jenny"
Inadvertently released in error, fifty EYMER BRAND Laboratories + Think Tank promotional stickers are currently circulating throughout the planet. The marred design contains a critical error and is causing significant embarrassment throughout the EYMER organization.
Read More
BottleBro, is an innovative bottle opener constructed from a 7.25" section of a lacrosse shaft.
Behold the BottleBro: A True Tailgater's Friend
During a recent parental bonding session, we suddenly became familiar with a BottleBro, an innovative bottle opener constructed from a 7.25" section of a lacrosse stick shaft. Despite some skepticism at first, our official Bryant University Lacrosse has become an essential tool for our TPT (Tailgate Preparedness Toolbox).
Read More
BostonVoyager features the Town Wharf General Store
I've known Chris for many years before and after our working together at PARTNERS+Simons. I was fortunate enough to be hired by Chris to design the store's corporate identity which centers around a whale riding a bicycle.
USPS: Snail Mail Sneak Peak
Despite the fact that my close friend Doug, who is a cybersecurity expert is concerned about the government's ability to track my snail mail correspondence, I am willing to give up this form of privacy to make sure that the CHECK REALLY IS IN THE MAIL!
Read More
Workbook design for David Meerman Scott's New Marketing Mastery online course
David Meerman Scott, the "New Rules" Guy!
Our latest project involved updating his workbook and study sheets for David Meerman Scott's online course, New Marketing Mastery. The project moved as calmly as a runaway train, but because we know each other so well, there were very few creative snags or interruptions.
Read More