Outlaw Brewing Company and their Passive Aggressive Pale Ale (P.A.P.A).
Read MorePlace the two cans together and you see General Custer shaking hands with Sitting Bull.
Place the two cans together and you see General Custer shaking hands with Sitting Bull.
Outlaw Brewing Company and their Passive Aggressive Pale Ale (P.A.P.A).
Read MoreSince 2009, EYMER BRAND Laboratories + Think Tank has been responsible for marketing GOOD SPORT, Cohasset's locally-owned sporting goods retailer. So why is the owner, Austin Lyne one of my MVP clients? It is because he is willing to put up with my constant displays of unchecked silliness (a.k.a. free reign). Here are my Top 10 Marketing Graphics for GOOD SPORT.
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The original SciCoh logotype (2009)
Over the past seven years, the board has worked with me in establishing a SciCoh Sharks Brand demonstrated through a website, email campaigns, fundraising materials and apparel. It always gives me a warm feeling when I walk around town and see a young person wearing a SciCoh sweatshirt, T-shirt, baseball hat, or fleece beanie.
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Leni Riefenstahl (center) during the filming of Olympia
Occasionally, as visual communicators, we are asked to work on projects for products/services that fail to meet morally sound parameters. Sure, the artistic freedom or compensation may be tough to pass up. However, at the end of the day, it will be the final product that defines your character–not just as a creative professional, but as a responsible citizen of the planet.
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As a former collector of typewriters and working with the theme of "A New Chapter," our collaborative team settled on a lighthearted theme that features an early desktop machine with a message made up of individual keys.
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If you have been lucky enough to watch a baseball game at Boston's Fenway Park, you were sure to notice the huge red triangle off in the distance and over right field.
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Imagery: C-, Typography: D-, Overall appeal: F
As a visual communicator, I strongly support evolved design standards. Governor Kasich, should you make it all of the way to Pennsylvania Avenue, I would leap at the opportunity to fill the Secretary of Design position within your cabinet.
Read MoreEven the most stressed out 'muckety-muck' (Len's term for C-Level executives) begins to relax during the often hundreds of shots. The face redness soon disappears, and veins along the temples slowly decompress.
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