My oldest son is in the midst of a cross-country road trip. During a recent stop outside of Bozeman, Montana, he picked up a six-pack of Passive Aggressive Pale Ale (P.A.P.A) from the Outlaw Brewing Company.
The graphics may be offensive to some but you have to respect the creativity. From a beer taster's perspective, PASSIVE refers to the beverage's easy drinkability. AGGRESSIVE describes the 6.7% alcohol content.
Perhaps if the two sides had planned a beer summit rather than a massacre, things might be a bit different today.