You have to admit that during the Republican Debate circus, Governor Kasich leans more towards quiet ringmaster than an obnoxious clown. While Curly, Larry and Trump trade eye-pokes and adolescent insults, the fatherly Ohio governor stands patiently, awaiting an opportunity to insert a few wise sentences.
This morning, I decided to pay a virtual visit to the online home of the Kasich campaign (johnkasick.com). I have to say, Governor K's visual identity falls at least 100 yards shorter than his state's abysmal NFL football team, the Cleveland Browns.
From a 'swag' standpoint, I thought that Trump's "Make America Great Again" golf hat had lowered campaign graphic design standards, but at least, the Trump team understands kerning (letter spacing).
As a visual communicator, I strongly support evolved design standards. Governor Kasich, should you make it all of the way to Pennsylvania Avenue, I would leap at the opportunity to fill the Secretary of Design position within your cabinet.
For the immediate future, I welcome the opportunity discuss how we might raise your campaign's visual brand standards. Please feel free to contact me by either phone or email. – Cheers, Doug.