Made Up Mind, the second studio album from the Tedeschi Trucks Band. Thank you Elizabeth Morse! Crank it up loud! – Doug.
Box Top
Vintage Gadget Packaging: Mason Carve-Rite
Box Side A.
Box Side B.
Box Side C.
Box Side D.
The Mason Carve-Rite Instrument in a package–strong enough for years of storage.
A friend of mine was helping to clean some 'stuff' out of the home of a friend's deceased relative. In a pile of books, tschotskes and knick-knacks–Paul came across this wonderful 'Kitchen App' from a far simpler time.
You have to wonder how many focus groups, market tests, sales chain specialists and internal committees this package had to go through–pre-production.
From a storage perspective, unless you are professional meat carver–the heavyweight cardboard package offers years of product protection. The bright red color also keeps the roast stabilizer from getting lost in the hutch–behind the gravy boats and silver soup ladles. – Doug.
EYMER WORK in motion.
Andover Newton Theological School | Subway Interior Cards | February 2014
It's is one thing to complete a project–but seeing your product in action and in its intended environment, raises the bar to a whole different level. In a recent post, Passengers Encouraged to Tear-Off, Before They Tear Off, we showed examples of a recently designed poster campaign for Andover Newton Theological School.
Solid proof that the campaign is working!
Through our friends at Andover Newton and the media company, Titan 360, we received a couple of photos showing our work hanging within the subway cars of Boston's subway system. The most exciting piece of the whole experience? Seeing that many of the tear-off cards were missing! – Doug.
The Jefferson Space Museum features a collection of apace flown, US $2 bills.
Thomas Jefferson: founding father, planter, architect, writer, space traveler
One of the most rewarding aspects of my profession, is my constant exposure to people from all walks of life, with unique knowledge and interests. I learn something new every single day.
Richard Jurek, founder and curator: Jefferson Space Museum
Richard Jurek, who with David Meerman Scott, recently co-authored: “Marketing the Moon: The Selling of the Apollo Lunar Program”–the beautiful coffee table book concerning what has now become to be known as: 'The most successful marketing and public relations campaign in history.’
During the workday, Richard is a high-level corporate executive. In his spare time, he is a space enthusiast who collects artifacts from the space program–including space-flown, US, two dollar bills. Many of these bills, signed by astronauts and crew members, are available for viewing at Richard’s virtual gallery at the Jefferson Space Museum, www.jeffersonspacemuseum.com.
EYMER BRAND Laboratories + Think Tank, recently assisted Mr. Jurek, in the redesign and development of the online museum website/blog.
Unlike a brick-and-mortar museum, where you are several inches away from the displays, the Jefferson Space Museum brings the artifacts to near lifelike proportion and clarity.
TIP OF THE DAY: For those parents of vacationing school students, this might be a good week to plan a quick visit!
And…
As Richard Jurek states: “Make sure you stop by the gift shop on your way out.” — Doug.
K+S Design is located in Scituate MA. For more information, call Kathleen 781.424.8585 or Suzanne 617.512.9880.
Flexible Corporate ID System Designed for Decorating Duo
EYMER BRAND Laboratories + Think Tank, recently completed a corporate identity project for Boston-area interior designers, K+S Design.
Business card, front + back.
The K+S "base mark" is a circle emblazoned with the initials 'K' and 'S' (referring to business partners, Kathleen Thomson and Suzanne Rubenstein).
To visually demonstrate the breadth of their expertise–spanning from classical to modern–the two letterforms are rendered in a formal serif typeface, while the '+' is depicted as a more modern sans serif typeface.
To emphasize the teams abilities to work in a variety of different materials — the base logo that can be easily adapted, through time, to many different treatments.
To better demonstrate this principle, the graphic above shows the gray base logo (left-hand corner).
Beneath, are variations shown in many different materials:
- green patterned wallpaper
- blue fabric
- funky dog and fish fabric (a K+S favorite)
- simple orange fabric
- dark wood
- stressed metal
- concrete
and finally…
- duct tape
- Jell-O mold, complete with imbedded orange slices
Trust us.
Any corporate identity that can stand up to duct tape and Jell-O–will surely stand up to the test of time. — Doug.
website created by EYMER BRAND Laboratories + Think Tank
New Book: How The Moon Was Marketed And Sold.
Marketing and sales strategist, David Meerman Scott has a new book–on the launch pad and ready to lift off.
The highly esteemed speaker and author, took a slight break from his straight business books, including: The New Rules of Marketing & PR, Real-Time Marketing & PR, and News Jacking.
With co-author, Richard Jurek, the duo has created the soon to be released “coffee table book,” Marketing the Moon: The Selling of the Apollo Lunar Program, published by MIT Press.
David and Richard are both space enthusiasts and a collectors of historic space artifacts from the Apollo program. With their lifelong passion for space, as a major motivator, the pair delivers the story of our country’s race to the moon–and the most successful marketing and public relations campaign in history–that helped make it all happen.
To learn more about this hardbound museum piece, or to pre-order a copy, point your browser to: marketingthemoon.com, the book’s promotional website, created by EYMER BRAND Laboratories + Think Tank. – Doug.
The Little Project That Wouldn't Go Away
Books for Young Marketers: Volume One
Designers, copywriters, project managers, product group heads, pre-press experts, customer service professionals, etc., etc., etc.
EYMER BRAND Laboratories + Think Tank, has recently developed a series of children's books, specifically targeted to you and your profession. Through easily digested words and lush visual desserts–you will allow family and friends to experience, first-hand–your frazzled workday journey.
Children (as young as 4), will confront–last minute revisions, extended meetings, and unsolicited feedback from the client's clue-challenged brother-in-law. Moments of pure genius will be quickly and unremittingly extinguished.
The first edition, The Little Project That Wouldn't Go Away, focusses on a pro bono (free) assignment that grows multiple appendages, consumes an abundance of creative effort–only to suddenly burst into flames and vanish!
Future publications will include:
"I Don't Know–What do YOU Think?"
"I Hate Green"
"Does this Font Make Me Look Fat?"
"The Crowd Source Manifesto"*
*For more experienced readers. Contains strong language and disturbing content.
SYMS: off-price, Secaucus (NJ) clothing store retailer/liquidator
The Greatest Corporate Slogan–Ever!
Through the years, I have subconsciously archived a plethora of slogans and tag-lines–in a far corner of my cranial gray matter–that allows immediate access instantaneous retrieval.
A gift, or a curse? You be the judge.
"Plop, plop, fizz, fizz, oh what a relief it is"
"Two all-beef patties, special sauce, lettuce, cheese, pickles, onions–on a sesame seed bun"
"When you're out of Schlitz, you're out of beer"
"Us Tareyton smokers would rather fight than switch!"
Like a meandering creek, the mental list rambles–endlessly onward.
However, there is one tagline that I feel is:
“The Greatest Slogan Ever Invented”
Seymour Merinsky a.k.a. "Sy Syms"
This tagline masterpiece, was created in the mid-1970s by Seymour Merinsky, a former sports broadcaster, turned–off-price, Secaucus (NJ) clothing store retailer/liquidator.
Better known as the legendary Sy Syms, Mr. Merinsky offered a broad range of first quality, in-season, designer brands–at discounted prices.
And his winning tagline is (virtual drumroll an opening of sealed envelope):
"An Educated Consumer is Our Best Customer."
Yikes! Light dawns on Marblehead!
There is so much incredible truth in this statement–especially if you are running a business where time is of the essence.
Rookie clients (like puppies & kittens) are wonderful but…
During the project planning/budgeting process, extra time must be included for necessary training sessions and unanticipated teaching moments.
Historically speaking, Sy’s brilliant slogan lives on–despite the fact that his Sym’s brand went belly-up shortly after his death in 2009.
Please let me propose that this tagline (the greatest one ever) transcends the SYMS, single business entity and reverberates within a much broader universe. – Doug.