From a pricing standpoint and taking into account the increased visibility, overall project costs were quite reasonable. We invite anyone interested in such a project to contact either Brad Warren of Warren Impact or myself. We would welcome the opportunity to discuss your project.Read More
With New England’s summer in full swing and clients headed to the beaches, for those of us in the marketing communications business, it is NOT time to panic. More work will begin to roll in shortly.Read More
EYMER BRAND Laboratories + Think Tank, recently completed a strategic marketing and visual brand building project for in-store display solutions provider, Kokley.
In addition to a new corporate mark, EYMER, copywriter Jim Montgomery (Montgomery Communications) and Jeff Hoffman (Squash House Media)–teamed up to produce a product video for use at a recent retail industry trade show, where the SmartStand was introduced to some of the world’s leading retailers.
Work is now underway on print collateral as well as online promotional campaigns. – Doug.
Through the years, I have subconsciously archived a plethora of slogans and tag-lines–in a far corner of my cranial gray matter–that allows immediate access instantaneous retrieval.
A gift, or a curse? You be the judge.
"Plop, plop, fizz, fizz, oh what a relief it is"
"Two all-beef patties, special sauce, lettuce, cheese, pickles, onions–on a sesame seed bun"
"When you're out of Schlitz, you're out of beer"
"Us Tareyton smokers would rather fight than switch!"
Like a meandering creek, the mental list rambles–endlessly onward.
However, there is one tagline that I feel is:
“The Greatest Slogan Ever Invented”
This tagline masterpiece, was created in the mid-1970s by Seymour Merinsky, a former sports broadcaster, turned–off-price, Secaucus (NJ) clothing store retailer/liquidator.
Better known as the legendary Sy Syms, Mr. Merinsky offered a broad range of first quality, in-season, designer brands–at discounted prices.
And his winning tagline is (virtual drumroll an opening of sealed envelope):
"An Educated Consumer is Our Best Customer."
Yikes! Light dawns on Marblehead!
There is so much incredible truth in this statement–especially if you are running a business where time is of the essence.
Rookie clients (like puppies & kittens) are wonderful but…
During the project planning/budgeting process, extra time must be included for necessary training sessions and unanticipated teaching moments.
Historically speaking, Sy’s brilliant slogan lives on–despite the fact that his Sym’s brand went belly-up shortly after his death in 2009.
Please let me propose that this tagline (the greatest one ever) transcends the SYMS, single business entity and reverberates within a much broader universe. – Doug.
We are going through another one of many winter storms, here in New England.
I have recently observed how shrewd marketers have jumped on to the weather-hype bandwagon–encouraging advanced preparation (through product hoarding) for severe weather events.
It is not unusual to receive a pre-storm email from either big-box office supply store, drugstore chain, grocery store, etc.–reminding consumers to pick up that extra loaf bread, carton of milk, disposable diapers, package of AA batteries, and cat food.
NewsJacking has been defined as the art and science of injecting your ideas into a breaking news story and generating tons of media coverage and social media engagement.
It was early this morning that I came up with the concept of eMailJacking.
With a slightly worn, storm-preparation email–received from a corner drug store brand (as in–the drug store located on almost every single street corner in America) and some virtual patching materials (digital duck tape, masking tape, and torn paper), I was able to create a fun snow promotion for my local retail client, The Good Sport.
Where other stores promote the bare necessities, Cohasset's Good Sport offers the supplies that make snow fun! – Enjoy!
For the past few years, EYMER BRAND Laboratories + Think Tank, has had the pleasure of working with Cohasset sporting goods retailer–THE GOOD SPORT.
Now in its 36th year, the brick and mortar retailer, offers a wide variety of sports-related products from brands such as NIKE, Adidas, Saucony, Brine, Maverik and many others. Owner, Austin Lyne, and his staff of local high schoolers, offer the customer service that is obviously missing from many of the BIG BOX sporting goods retailers.
Talk to any parent (in our Boston south shore community) about the first day of soccer practice and how THE GOOD SPORT saved the day with their inventory of cleats and shin guards.
"I didn't realize that Suzie's feet had grown 6 inches over the winter."
"I knew that Buster had a thing for shoes–but never recognized his insatiable appetite for soccer shoes!"
Unlike the sports mega-store, THE GOOD SPORT actually measures your child's foot–and provides a shoe that will meet peer approval–and not drain Mom or Dad's wallet.
So what do we do?
In addition to managing the store's website, EYMER also maintains the social media network and e-mail marketing efforts.
With new marketing tools appearing almost daily, there is always some form of experimentation happening behind the scenes. For the near future, EYMER and THE GOOD SPORT will be working with FACEBOOK–as we continue push the local brand in the right marketing direction!
How is your local business marketing itself?
We would love to hear how your local business. How are you bringing customers in the door?
We recently completed a gift card and card-holder for Town Wharf General Store. To reinforce the local retailer's brand mystique, the card holder was designed to resemble a shipping crate and the card was imprinted with an image of shredded packing material.