Through the years, I have subconsciously archived a plethora of slogans and tag-lines–in a far corner of my cranial gray matter–that allows immediate access instantaneous retrieval.

A gift, or a curse? You be the judge.

"Plop, plop, fizz, fizz, oh what a relief it is"

"Two all-beef patties, special sauce, lettuce, cheese, pickles, onions–on a sesame seed bun"

"When you're out of Schlitz, you're out of beer"

"Us Tareyton smokers would rather fight than switch!"

Like a meandering creek, the mental list rambles–endlessly onward.

However, there is one tagline that I feel is:

“The Greatest Slogan Ever Invented”

This tagline masterpiece, was created in the mid-1970s by Seymour Merinsky, a former sports broadcaster, turned–off-price, Secaucus (NJ) clothing store retailer/liquidator.

Better known as the legendary Sy Syms, Mr. Merinsky offered a broad range of first quality, in-season, designer brands–at discounted prices.

And his winning tagline is (virtual drumroll an opening of sealed envelope):

"An Educated Consumer is Our Best Customer."

Yikes! Light dawns on Marblehead!

There is so much incredible truth in this statement–especially if you are running a business where time is of the essence.

Rookie clients (like puppies & kittens) are wonderful but…

During the project planning/budgeting process, extra time must be included for necessary training sessions and unanticipated teaching moments.

Historically speaking, Sy’s brilliant slogan lives on–despite the fact that his Sym’s brand went belly-up shortly after his death in 2009.

Please let me propose that this tagline (the greatest one ever) transcends the SYMS, single business entity and reverberates within a much broader universe. – Doug.