New Book: How The Moon Was Marketed And Sold.

Marketing and sales strategist, David Meerman Scott has a new book–on the launch pad and ready to lift off. 

The highly esteemed speaker and author, took a slight break from his straight business books, including: The New Rules of Marketing & PR, Real-Time Marketing & PR, and News Jacking. 

With co-author, Richard Jurek, the duo has created the soon to be released “coffee table book,” Marketing the Moon: The Selling of the Apollo Lunar Program, published by MIT Press.

David and Richard are both space enthusiasts and a collectors of historic space artifacts from the Apollo program. With their lifelong passion for space, as a major motivator, the pair delivers the story of our country’s race to the moon–and the most successful marketing and public relations campaign in history–that helped make it all happen.

To learn more about this hardbound museum piece, or to pre-order a copy, point your browser to: marketingthemoon.com, the book’s promotional website, created by EYMER BRAND Laboratories + Think Tank. – Doug.