No one is entirely sure how the 'Zebras' nickname evolved, but the most convincing argument is that their black and white striped athletic uniforms provided the catalyst. Another nickname sarcastically thrown around by competitors and also based on the prison-like attire was "The Criminals." (Fortunately for Groton School, the Zebras moniker has stuck.)
Read MorePossible Eclipse of the "Inverted Jenny"
Inadvertently released in error, fifty EYMER BRAND Laboratories + Think Tank promotional stickers are currently circulating throughout the planet. The marred design contains a critical error and is causing significant embarrassment throughout the EYMER organization.
Read MoreDavid Meerman Scott, the "New Rules" Guy!
Our latest project involved updating his workbook and study sheets for David Meerman Scott's online course, New Marketing Mastery. The project moved as calmly as a runaway train, but because we know each other so well, there were very few creative snags or interruptions.
Read MoreKeeping it loose with Willie & Friends.
Last year, we needed to contact Brad and googled his website to find his phone number. Immediately we discovered that we had just unearthed one of the most archaic/throwback websites (circa 1995) on the Internet. The intended content of our telephone conversation flipped on its side, and immediate "brand rescue" initiated.
Read MoreMarathon Designs & "Decomplexinating" Infographics
Join The Willie Wirehand Search Party!
EYMER BRAND Laboratories + Think Tank recently worked with Warren !mpact in the search for their beloved mascot, Willie Wirehand. If you would like to join the search party and receive some cool swag!
Read MoreEYMER Mini-Torch of Knowledge
EYMER BRAND LABORATORIES + THINK TANK's “Mini-Torch of Knowledge,” is a technological breakthrough that many scientists have deemed this century’s equivalent of the legendary ZIPPO Lighter.
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