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EYMER BRAND Laboratories + Think Tank

  • HOME
  • ABOUT
    • our history.
    • how we work.
    • doug eymer.
    • selene carlo-eymer.
  • OUR WORK
    • PORTFOLIO
    • CLIENTS
  • CASE STUDIES
    • case study: Privafy, Inc.
    • case study: The Good Sport
    • case Study: Book Design
  • BLOG
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TIMBER_Blog_100918.jpg

Is shortening your Co.'s name damaging your BRAND?

October 9, 2018

Why is it that we feel the need to shorten word groupings to either initials, acronyms, or shortened nicknames?

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In Brand Development, Business, eMail Marketing, Humor, Marketing Strategy, Taglines Tags acronyms, marketing strategy, brand marketing

6.0" x 9.0: campaign postcard

Join The Willie Wirehand Search Party!

January 24, 2018

EYMER BRAND Laboratories + Think Tank recently worked with Warren !mpact in the search for their beloved mascot, Willie Wirehand. If you would like to join the search party and receive some cool swag!

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In Brand Development, Fun Stuff, Local Businesses Tags Brand Identity, brand marketing, fun, Warren Impact, Brad Warren Jr., EYMER Brand

Instantaneous Hotel Room Chic from Marriott

September 22, 2014

(I write this with my “snarkasm” filter cranked up to 11)

If you are like me, while on business travel, you are hanging around your corporate hotel room and suddenly it dawns on you. Hey! Wouldn’t it be great to have an exact replica of this room carefully tucked within my very own residence!

Marriott's In-Room Catalog

Marriott's In-Room Catalog

Sure this would be great–but think of the time involved in tracking down the exact bed runner, shower head, table lamp, the slightly used terry-cloth robe and the aromatherapy personal care products. Who has the time?


But wait!


The marketing wizards at Marriott have developed their own in-room catalog–providing an easy-to-follow online shopping roadmap–making this far-fetched dream an easy-to-obtain reality. Prices range from $40 for the projection alarm clock up to $3642 for the Complete King-sized bed package (Euro Sham, Euro Pillow, Accent Pillow, Duvet Cover, Matelasse Deluxe Bed Skirt).

If you are like me, your fingers will want to immediately run (not walk) to www.shopmarriott.com. Enjoy! – Doug.

In Fun Stuff, Marketing Strategy Tags marketing communications, product marketing, brand marketing

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