In 2012, Austin stopped newspaper advertising and switched his messaging to online communications, including a website, Facebook, Instagram, Twitter, targeted emails, and blog posts.
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On the right, GOOD SPORT owner Austin Lyne with Smudge The Cat.
"Memejacking" Social Media Campaign
For local sporting goods retailer, The Good Sport, we decided that it might stir up some interest if we were to take both concepts and develop a Memejacking Campaign featured on The Good Sport's Instagram, Facebook, and Twitter feeds.
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