David Meerman Scott's newest book, "FANOCRACY: Turning Fans into Customers and into Fans," will be released to the public on January 7, 2020. The book, co-written with his daughter Reiko explores the concept of 'fandom' as it applies to the world of business.
Here is how the book is described on the FANOCRACY website:
"Fanocracy means turning fans into customers and customers into fans. Fanocracy means an organization that puts the needs and wishes of fans ahead of every other priority. Applying the strategies in Fanocracy will make your company more likely to dominate your category and win business. And beyond the financial benefits, a Fanocracy spreads more joy and inspiration to the world at large."
Over a year ago, I began working with David and Reiko on the Fanocracy project. The concept, initially code-named 'Fandom,' was first rolled out during David's recent speaking tour. One of my first assignments was to develop a treatment of 'Fandom' that would eventually morph into 'Fanocracy' as the book's release date was announced.
For those unfamiliar with book publishing, in most cases, the publisher hires the cover designer and has ultimate control over the final packaging of the product. In this case, freelance designer Catherine Casalino took the lead role, and I accepted a collaborative secondary position, injecting textual, and visual feedback whenever necessary.
The finished product is shown above. Below are concept sketches that I provided as we weaved our way through the creative process. One thing to always keep in mind when viewing a finished design is that over time there have been many process steps that have contributed to the final result.