Amongst my 2014 business resolutions, I am committed to taking a more wholehearted approach to BLOGGING.
Up until this point, I have found the process to be a bit of a schizophrenic experience. One part of my brain makes up questions in hopes that another part will chime in with either a solution or something equally or even more thought-provoking idea. Many times, my ADD is tweaked, shifting my focus to a new app, image, or snarky Facebook response–that suddenly pops up on my monitor.
Face it, today’s brave new marketing world is evolving to quickly to allow the necessary rules of engagement, to be properly defined and implemented.
Contrast the social media world of today with the printing industry and how it developed, over many, many, years–Gutenberg to Franklin to digital printing. Even television’s 20 or 30 year development period, pales in comparison.
So my audience of business-minded professionals, please allow me to act as moderator/catalyst (as opposed to author/lecturer), and lets get the dialog started.
Here is my (3 part) question:
If your high school senior was interested in a creativity-based marketing career:
- Would you encourage or discourage them?
- From a college standpoint, where would you suggest that they apply?
- In addition to a college education, what other experiences do you feel would help bolster their career?