Since the mid-1990s, this is the time of year when creative professionals have some a little spare time to buff and polish their websites. Often to my surprise, as I virtually wander through our digital archives, I realize the stress-riddled pain once associated with that particular piece lingers no longer. "Wow! I actually LIKE this!"Read More
Sadly, this year the phone did not ring. It was around Thanksgiving that I inquired and learned that the WG marketing team had gone elsewhere and without me.
However, a couple of days ago I received an email directing me to their new online holiday greeting. Wow! It is cool! In fact, it is REALLY COOLRead More
EYMER BRAND Laboratories + Think Tank has spent many pre-holiday hours, preparing for the deliver of client holiday greetings. CIEE, the education and international exchange company, sent out a printed card, as well as an email linked to an online holiday greeting.
CIEE's multi-fold, printed holiday card. Finished size: 4.75" x 4.75". Fits into 5.0" x 5.0" envelope
For national law firm, Sullivan & Worcester, we also created an animated greeting–linked to an email greeting sent to clients and friend's through the company's email system.
Finally, for Boston Intellectual Property law firm, Wolf Greenfield, we developed a printed recipe card box, complete with enough (4.0" x 6.0") cards to create a wonderful 7-course holiday dinner. Of the 14 recipes, half will actually yield palatable results. The other 7 are merely futuristic IP concepts developed by specific practice groups within the firm.
As you can see, it has been an extremely busy early winter–hopefully, an indication of steady work ahead for 2015! –Cheers! Happy Holidays! Doug.
EYMER DESIGN Laboratories + Think Tank, recently completed a print advertisement campaign for the newly combined law firm, Carmody Torrance Sandak & Hennessey LLP.
The newly introduced legal entity, has offices throughout Connecticut and has wide 'Nutmeg State' breadth–working out of several different offices in New Haven, Stamford, Waterbury and Southbury.
The ads themselves focus on the no-nonsense fundamentals of running a successful business. The copy, provided by word shepherd, Sally Sisson, touts: client focus, the importance of innovation and collaboration, as well as leadership through experience.
Although EYMER provides marketing communications for various markets including: education, life sciences, business to business and consumer goods–law firm and professional services practice marketing, continues to be a major area of focus.
If you would like to see more of our work, or better yet, discuss a project that you have been contemplating–please feel free to give us a call (781.383.8844) or send us an email. We would love to hear from you! – Doug.
Just heard some great news from law firm client, Wolf Greenfield. Their 2013 holiday card, recently captured first place in the New England Chapter of the Legal Marketing Association's annual 'YOUR HONOR AWARDS' program.
Working with the Wolf Greenfield team on their holiday card is always a rewarding creative adventure.
Over the years, we have created a fully-functioning advent calendar, an Al Jaffe (of MAD Magazine fame) fold-in, a SNOW-themed mail order catalog and a 'Better Homes & Gardens' magazine spoof. All of these, with a (humorous) Intellectual Law Firm theme, running throughout.
If your company is looking for an attention-getting holiday mailer, it is not too early to start planning–especially for those of us in the Northeast, still experiencing winter. The spring/summer mode has yet to kick in! – Doug.