Whether a business or personal holiday greeting, if you send out an emailed holiday card, you are allowing the robots to win!Read More
Since the mid-1990s, this is the time of year when creative professionals have some a little spare time to buff and polish their websites. Often to my surprise, as I virtually wander through our digital archives, I realize the stress-riddled pain once associated with that particular piece lingers no longer. "Wow! I actually LIKE this!"Read More
Perhaps it is only my imagination, but over the past couple of years, there has been a steady decrease in the number of printed holiday cards received by our family.Read More
So, hypothetically, what if the legendary Santa Claus (a.k.a. Kris Kringle, Father Christmas, Man in the red pajamas, etc.) came to your company and requested a 'Brands Refresh"?Read More
Sadly, this year the phone did not ring. It was around Thanksgiving that I inquired and learned that the WG marketing team had gone elsewhere and without me.
However, a couple of days ago I received an email directing me to their new online holiday greeting. Wow! It is cool! In fact, it is REALLY COOLRead More
EYMER BRAND Laboratories + Think Tank has spent many pre-holiday hours, preparing for the deliver of client holiday greetings. CIEE, the education and international exchange company, sent out a printed card, as well as an email linked to an online holiday greeting.
CIEE's multi-fold, printed holiday card. Finished size: 4.75" x 4.75". Fits into 5.0" x 5.0" envelope
For national law firm, Sullivan & Worcester, we also created an animated greeting–linked to an email greeting sent to clients and friend's through the company's email system.
Finally, for Boston Intellectual Property law firm, Wolf Greenfield, we developed a printed recipe card box, complete with enough (4.0" x 6.0") cards to create a wonderful 7-course holiday dinner. Of the 14 recipes, half will actually yield palatable results. The other 7 are merely futuristic IP concepts developed by specific practice groups within the firm.
As you can see, it has been an extremely busy early winter–hopefully, an indication of steady work ahead for 2015! –Cheers! Happy Holidays! Doug.
Just heard some great news from law firm client, Wolf Greenfield. Their 2013 holiday card, recently captured first place in the New England Chapter of the Legal Marketing Association's annual 'YOUR HONOR AWARDS' program.
Working with the Wolf Greenfield team on their holiday card is always a rewarding creative adventure.
Over the years, we have created a fully-functioning advent calendar, an Al Jaffe (of MAD Magazine fame) fold-in, a SNOW-themed mail order catalog and a 'Better Homes & Gardens' magazine spoof. All of these, with a (humorous) Intellectual Law Firm theme, running throughout.
If your company is looking for an attention-getting holiday mailer, it is not too early to start planning–especially for those of us in the Northeast, still experiencing winter. The spring/summer mode has yet to kick in! – Doug.
While a principal and creative director at the marketing communications firm, PARTNERS+simons, I helped to establish the Professional Services Practice, which primarily focussed on the marketing of law firms and their services.
During the winter holidays, I became a specialist in designing law firm holiday cards. At first, the cards were printed–but as time went on, technology advanced, working styles changed, the economy dragged— more and more requests were made for ‘on-screen’ holiday greetings.
This year, EYMER BRAND Laboratories + Think Tank, completed holiday projects for two law firms, headquartered in Boston. For the intellectual property firm of Wolf Greenfield, we designed a printed calendar. The calendar’s theme focusses on wacky pattens for inventions such as the Motorized Ice Cream Cone, Gas Powered Pogo Stick, and the Greenhouse Helmet.
For Sullivan & Worcester, EYMER designed an on-screen card, that in addition to offering holiday greetings–announces the firm's new London office in both English and American languages.
I cannot imagine how law firm projects could be any more fun! – Cheers, Doug.