It was 1999, and the Y2 bug problem consumed nearly the entire planet. When the Times Square ball dropped on January 1, 2000, the electronic world would no longer spin on its axis. Clocks would stop, computers would freeze, and stalled electric shavers would encourage unruly beard growth. Indeed, chaos was about to ensue. At EYMER, we had a choice. We could either hunker in our bunker or capitalize on this historic moment.

We seized the moment and introduced our EYMERgeddon product line, including the flaming skull hula-inspired web belt pictured above.

And by the way, the earth still turns, and the beard problem lingers.