New Work: Market Runner, corporate identity
Market Runner is a recently launched Strategic Marketing, Performance Coaching, Messaging, and Visibility for companies and leaders.
Market Runner | corporate mark + logotype
Tufts University Jumbos
Jumbos: Coolest College Nickname Ever.
The salvaged ashes from the site where Jumbo stood were collected the next day and placed within peanut butter jar. This container resides in the athletics director's office where athletics teams continue to rub it for good luck.
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'Fandom,' is a word used to describe camaraderie amongst individuals who share a common interest.
The FANOCRACY Project
I am currently working once again with thought leader, speaker, and author David Meerman Scott and his daughter Reiko on their FANOCRACY project. Their newly minted term FANOCRACY describes 'fandom,' a word used to describe camaraderie amongst individuals who share a common interest.
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The Warren !mpact problem-solving process.
Anatomy of a Campaign: Warren !mpact
This is a campaign that blends a consistent message concerning Warren !mpact's problem-solving process, traditionally printed correspondence, and a useful promotional device. Of course, this is all backed up by warren-impact.com, the firm's virtual company headquarters.
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My job as a Graphic Communicator is to lead the viewer from Point A. to Point B. with as little chaos as possible.
What type of business doesn't need any help from graphic designers?
My job as a Graphic Communicator is to lead the viewer from Point A. to Point B. with as little chaos as possible. Providing this clear pathway is accomplished through well-organized pages (whether on a screen or paper), leveled copy (headline, sub-head, body copy) and infographics designed to interpret the information included in the text visually.
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Thayer Academy's Career Day provides junior and senior students the opportunity to attend three separate panel discussions concerning potential career choices.
Today's Marketing Communications. Beige.
As it turned out, of the five panelists, I was the sole creative professional in the room. Instead of discussing creative innovation and outside-the-box thinking, we were discussing brand essence, ROI (Return On Investment), algorithms, and how our habits are tracked and targeted by social media.
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Emailed Holiday Cards are Lame! (there, I said it)
Whether a business or personal holiday greeting, if you send out an emailed holiday card, you are allowing the robots to win!
Read MoreIntroducing Our Empty Nester Brand!
To bring clarification, attention, and positive spin to the Empty Nester Movement, EYMER BRAND Laboratories + Think Tank has created a line of EMPTY NESTER BRAND and EMPTY NESTER LOUNGE products.
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