Toyota's Source of Design Inspiration?

July 28, 2017

As a creative professional, there are times when the imagination begins to frazzle, divine intervention falters, and the idea generator stalls. During these occurrences, owning a back pocket full of inspirational magic beans can immediately pay off.

OOFOS: Post-Marathon Comfort Shoes

March 14, 2017

I just saw the first samples of the OOFOS Sandal that we recently designed to support the footwear company's presence at Boston's upcoming marathon running event.

OO-S-A! OO-S-A! OO-S-A!

August 25, 2016

This morning, I received my OOFOS OOriginal, Rio Limited Edition, Sport Sandal for which EYMER BRAND Laboratories + Think Tank provided the original design.

Street Smart Bank | corporate mark concept sketch

RIP: Street Smart Bank (working title)

August 23, 2016

I was working with a bank client who was in the process of developing a mobile bank program where on specific days of the week (especially on paydays), a mobile bank with live teller window would appear in particular neighborhoods – predominately where there were customers with deposit-ready paychecks.

TESLA Design FAIL! (at least when it comes to the cap)

August 11, 2016

Also as a free service to Elon Musk and company, I have included my proposed TESLA baseball hat of the future. After all, when the rubber meets the road, it's all about the Brand Identity!

The Trump Pence logo train wreck.

July 18, 2016

But before we hang the logo's graphic designer out to dry, let's keep in mind that a logo design is often a group project – requiring the patience of Job, the wisdom of Solomon and the passive aggressive account management skills of Judas Iscariot (not always a bad thing).

Fenway & The Big Red Triangle

April 7, 2016

If you have been lucky enough to watch a baseball game at Boston's Fenway Park, you were sure to notice the huge red triangle off in the distance and over right field.

Imagery: C-, Typography:  D-, Overall appeal: F — Imagery: C-, Typography: D-, Overall appeal: F

Kasich's visual identity, nearly as sophisticated as the Cleveland Browns

March 4, 2016

As a visual communicator, I strongly support evolved design standards. Governor Kasich, should you make it all of the way to Pennsylvania Avenue, I would leap at the opportunity to fill the Secretary of Design position within your cabinet.