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Toyota's Source of Design Inspiration?

July 28, 2017

As a creative professional, there are times when the imagination begins to frazzle, divine intervention falters, and the idea generator stalls. During these occurrences, owning a back pocket full of inspirational magic beans can immediately pay off.

Toyota 4Runner

Toyota 4Runner

Toyota RAV4

Toyota RAV4

Toyota C-HR

Toyota C-HR

Toyota Prius

Toyota Prius

Toyota Avalon   

Toyota Avalon

 

I can only assume that when the Toyota design group falls into such a rut, the team heads out to view at least one of the many Star Wars installments. Please observe how there is a slight dash of  Stormtrooper in nearly every one of their vehicles. – Doug.

In Corporate Identity, Fun Stuff, Inspiration, Packaging, Personas, Visual Brand Tags Toyota, Design Inspiration
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