Tufts University Jumbos
The salvaged ashes from the site where Jumbo stood were collected the next day and placed within peanut butter jar. This container resides in the athletics director's office where athletics teams continue to rub it for good luck.
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The Warren !mpact problem-solving process.
This is a campaign that blends a consistent message concerning Warren !mpact's problem-solving process, traditionally printed correspondence, and a useful promotional device. Of course, this is all backed up by warren-impact.com, the firm's virtual company headquarters.
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My job as a Graphic Communicator is to lead the viewer from Point A. to Point B. with as little chaos as possible.
My job as a Graphic Communicator is to lead the viewer from Point A. to Point B. with as little chaos as possible. Providing this clear pathway is accomplished through well-organized pages (whether on a screen or paper), leveled copy (headline, sub-head, body copy) and infographics designed to interpret the information included in the text visually.
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Blue Cross Blue Shield MA, annual report 1992, EYMER BRAND Laboratories + Think Tank
Advances in computer technology, the Internet, the Cloud, and shrinking marketing budgets have driven these three dinosaurs off of the nearest cliff. As graphic designers, we now have websites, microsites, social media campaigns, web banner advertisements and a plethora of on-screen challenges to wet our creative appetites.
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There are times during the corporate mark development process when it feels as though design concepts have been "Swiss-Cheesed" like Clint's bus. The same bright ideas that enter a meeting leave smoking and riddled with holes.
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Magnitude Software Brand Standards Manual
Identity system updates should not be made just for the sake of making a change. However, over time, as visual brand exploration widens the view, there is no longer an excuse for NOT documenting positive progress.
Read MoreFrom the "every project has an interesting war story department," EYMER BRAND Laboratories + Think Tank recently completed a visual identity project for Nashoba Brooks School.
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Building a highly visible and unique visual brand identity is not Rocket Surgery. With thoughtful, unselfish planning and execution, an organization's visual brand identity will soon reach a wider audience, communicate more clearly and increase sales.
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