Reinforcing Marketing !mpact

October 24, 2018

EYMER BRAND Laboratories + Think Tank has continued our integrated marketing work for production gurus, Warren Impact Graphics, LLC.

Is shortening your Co.'s name damaging your BRAND?

October 9, 2018

Why is it that we feel the need to shorten word groupings to either initials, acronyms, or shortened nicknames?

"Opinions are like…"

July 17, 2018

There are times during the corporate mark development process when it feels as though design concepts have been "Swiss-Cheesed" like Clint's bus. The same bright ideas that enter a meeting leave smoking and riddled with holes.

Foster Eymer, Lawson Lindsey and a gigantic striped bass

Lawson Lindsey: fisherman, videographer and one-man brand

July 3, 2018

Lawson Lindsey, the company, is an entrepreneurial one-man brand. With a video camera (usually strapped to his chest) and a drone, he simultaneously fishes, films and narrates, often while reeling in an uncooperative Lunker. Back on shore, Lawson becomes his editor, producer, and promoter.

Magnitude Software Brand Standards Manual

Graphic Standards Manuals: Living & Breathing Documents

June 21, 2018

Identity system updates should not be made just for the sake of making a change. However, over time, as visual brand exploration widens the view, there is no longer an excuse for NOT documenting positive progress.

Nashoba Brooks School: Gladys Brooks Society Identity

June 12, 2018

From the "every project has an interesting war story department," EYMER BRAND Laboratories + Think Tank recently completed a visual identity project for Nashoba Brooks School.

Visual Brand Demolition. Think First.

May 22, 2018

Building a highly visible and unique visual brand identity is not Rocket Surgery. With thoughtful, unselfish planning and execution, an organization's visual brand identity will soon reach a wider audience, communicate more clearly and increase sales.