EYMER BRAND Laboratories + Think Tank recently began working with Dr. Ruth Zaplin, assisting her in the visual branding and marketing of her leadership development and executive coaching consulting firm, The Zaplin Group.
The Zaplin Group business card design (front & back)
As a professor at American University, Dr. Zaplin serves as Director of International Programs and Key Executive Leadership Programs and is the Executive-in-Residence, School of Public Affairs, Department of Public Administration & Policy.
As a devout Buddhist, her work with executive leaders, including many high-ranking federal officials, incorporates Buddhist teachings and philosophies. In the design of Dr. Zaplin's brand identity, it was imperative to include visual links to Buddhist doctrine and symbolism and color palette.
Below are examples of the original logo concepts. The final logo resides above and under the headline.
Some of the original logo concepts
We are currently designing and building The Zaplin Group website. Please stay tuned!