The email came out of nowhere. Creative agencies don’t usually spam me, but this one did. How did I fall for this phishing scheme? And how can you prevent yourself from being fooled by the same tactics? If caught in an AI-generated phishing scheme, here are a few tips to avoid getting trapped and spilling critical personal information.
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BRANDom answers to a pocketful of questions
Before designing a visual brand, it is essential to determine the desired voice, whether aggressive, soft, gritty, funky, etc. It is also imperative to research competitors and those organizations that may be in a similar space.
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Creative Pros Should Have Side Projects (And Here’s Why)
Whether you’re an artist, writer, photographer, designer, etc., always maintain a side project. It will help keep your creativity flowing and give you something to work on during the stretches between paying projects. You might also find that the side project turns into a full-time gig!
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e-book cover
Talk Like a Pirate, Drink Like a Buccaneer: The Rise and Fall of National Rum Day?
As International Talk Like a Pirate Day nears (September 19), I cannot help but wonder about the perceived demise of National Rum Day, once celebrated annually on August 16. Nearly a month apart, one holiday recognizes a pirate's choice of beverage while the other accentuates buccaneer speech patterns and word choices. From my viewpoint, this is a natural progression of notable dates.
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The EYMERgeddon Webbed Hula Belt
It was 1999, and the Y2 bug problem consumed nearly the entire planet. When the Times Square ball dropped on January 1, 2000, the electronic world would no longer spin on its axis. Clocks would stop, computers would freeze, and stalled electric shavers would encourage unruly beard growth. Indeed, chaos was about to ensue. At EYMER, we had a choice. We could either hunker in our bunker or capitalize on this historic moment.
We seized the moment and introduced our EYMERgeddon product line, including the flaming skull hula-inspired web belt pictured above.
And by the way, the earth still turns, and the beard problem lingers.
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James & James Whisky served only at Pen-y-bryn Lodge
Designing the Perfect Liquor Label for James & James Whisky
In 2019, resort co-owners James Glucksman and James Boussy contacted The New Zealand Whisky Company to craft an exclusive, private cask of ultra-premium whisky. They recently received approximately 45 private-labeled bottles of one of the world’s most sought-after single malts to serve at their luxury boutique hotel.
Read MoreThe Empty Nest Project: Celebrating Kids Leaving Home
For many of us, the day our kids move out marks the end of an era, and we’re left with joy, pride, sadness, and nostalgia. Instead of letting those emotions fester in our memories, why not create an event to celebrate this milestone?
Read MoreLocal Business Switches from Print Advertising to Establishing a Productive Online Brand Presence.
In 2012, Austin stopped newspaper advertising and switched his messaging to online communications, including a website, Facebook, Instagram, Twitter, targeted emails, and blog posts.
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