So when some companies hand out t-shirts that quickly become car-washing rags, our goal has always been to promote ourselves with objects people want to wear outside the office.
Read MoreThe EYMERgeddon Webbed Hula Belt
It was 1999, and the Y2 bug problem consumed nearly the entire planet. When the Times Square ball dropped on January 1, 2000, the electronic world would no longer spin on its axis. Clocks would stop, computers would freeze, and stalled electric shavers would encourage unruly beard growth. Indeed, chaos was about to ensue. At EYMER, we had a choice. We could either hunker in our bunker or capitalize on this historic moment.
We seized the moment and introduced our EYMERgeddon product line, including the flaming skull hula-inspired web belt pictured above.
And by the way, the earth still turns, and the beard problem lingers.
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