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EYMER BRAND Laboratories + Think Tank

  • HOME
  • ABOUT
    • our history.
    • how we work.
    • doug eymer.
    • selene carlo-eymer.
  • OUR WORK
    • PORTFOLIO
    • CLIENTS
  • CASE STUDIES
    • case study: Privafy, Inc.
    • case study: The Good Sport
    • case Study: Book Design
  • BLOG
  • CONTACT
Fenway_Farm_650_101818.jpg

Fenway Park's Roof-Top Farm

October 18, 2018

Each time I visit the ballpark, I am genuinely amazed by the ingenious "fan-centric" improvements that have occurred since my last visit. The most recent "Wow! Who came up with that idea?" moment involves Fenway Farms, a roof-top organic vegetable garden that provides more than 5,900 pounds of fruit and vegetables during each growing season.

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In Awesome Ideas Tags Fenway Park, Fenway Farms, Boston
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Is shortening your Co.'s name damaging your BRAND?

October 9, 2018

Why is it that we feel the need to shorten word groupings to either initials, acronyms, or shortened nicknames?

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In Brand Development, Business, eMail Marketing, Humor, Marketing Strategy, Taglines Tags acronyms, marketing strategy, brand marketing
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Joe Rogan, Elon Musk, H.R. Robots & The Employment Sausage Grinder

September 27, 2018

In today's recruitment world and due to resume-weeding speed requirements, H.R. robots and their mechanized A.I. brains have become the career advancement gatekeepers.

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In Career Advice, Persona Development, Job Search, Resume Tags Job Search, A.I., Artificial Intelligence, Joe Rogan, Elon Musk, The Joe Rogan Experience
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17 years ago and the deafening silence that followed.

September 11, 2018

Today, I am going to place my flag decal in a prominent place where others can observe it. For my piece of mind, I am going to take a day off from all of the divisive and harmful bursts radiating from television, radio, the world wide web and social media.

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In Direct Mailer, 911 Tags Warren Impact Graphics, Warren Impact, Brad Warren Jr.
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Goatscaping at the Think Tank

August 21, 2018

This morning, The Goat Guys from the nearby town of Hanover arrived with a herd of seven hungry goats, a small A-frame shelter, a portable solar-powered electric fence and a bail of hay. Leashed and lead from their trailer to their newly fenced in grazing area, once they entered the gate, they immediately began to munch, munch, and munch!

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In Cool Stuff, Humor Tags Goatscaping, The Goat Guys
Blue Cross Blue Shield MA, annual report 1992, EYMER BRAND Laboratories + Think Tank

Blue Cross Blue Shield MA, annual report 1992, EYMER BRAND Laboratories + Think Tank

3 Projects that Graphic Designers No Longer Have to Worry About.

August 15, 2018

Advances in computer technology, the Internet, the Cloud, and shrinking marketing budgets have driven these three dinosaurs off of the nearest cliff. As graphic designers, we now have websites, microsites, social media campaigns, web banner advertisements and a plethora of on-screen challenges to wet our creative appetites.

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In Corporate Identity, Design History, History, Packaging, Stationery Packages, Letterhead, #10 Envelopes Tags Annual Reports, Stationery Packages, Software Packaging
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Notes from the air-conditioned comfort of the "Think Tank"

August 7, 2018

This morning, EYMER BRAND Laboratories + Think Tank received a nice write-up from the online magazine, BostonVoyager. The article provides a fairly detailed background describing how Selene (from New York City) and I (from a former oil boomtown located deep in western Pennsylvania) met and hatched our company.

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In Cool Stuff, Design History, Fun Stuff, Infographics, Local Causes, Visual Brand Tags Bradford PA, Penhills Club, BostonVoyager
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Back of your neck getting dirty and gritty?

July 25, 2018

Since the mid-1990s, this is the time of year when creative professionals have some a little spare time to buff and polish their websites. Often to my surprise, as I virtually wander through our digital archives, I realize the stress-riddled pain once associated with that particular piece lingers no longer. "Wow! I actually LIKE this!"

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In Holiday Cards, Humor, Law Firms, Portfolio Tags Wolf Greenfield, holiday cards, law firms
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