Since the mid-1990s, this is the time of year when creative professionals have some a little spare time to buff and polish their websites. Often to my surprise, as I virtually wander through our digital archives, I realize the stress-riddled pain once associated with that particular piece lingers no longer. "Wow! I actually LIKE this!"Read More
Sadly, this year the phone did not ring. It was around Thanksgiving that I inquired and learned that the WG marketing team had gone elsewhere and without me.
However, a couple of days ago I received an email directing me to their new online holiday greeting. Wow! It is cool! In fact, it is REALLY COOLRead More
Just heard some great news from law firm client, Wolf Greenfield. Their 2013 holiday card, recently captured first place in the New England Chapter of the Legal Marketing Association's annual 'YOUR HONOR AWARDS' program.
Working with the Wolf Greenfield team on their holiday card is always a rewarding creative adventure.
Over the years, we have created a fully-functioning advent calendar, an Al Jaffe (of MAD Magazine fame) fold-in, a SNOW-themed mail order catalog and a 'Better Homes & Gardens' magazine spoof. All of these, with a (humorous) Intellectual Law Firm theme, running throughout.
If your company is looking for an attention-getting holiday mailer, it is not too early to start planning–especially for those of us in the Northeast, still experiencing winter. The spring/summer mode has yet to kick in! – Doug.
Since 1989, and EYMER BRAND Laboratories + Think Tank’s humble beginnings, we have used this time of year to refresh our mailing list and to send out a printed promotional package–simultaneously welcoming the new year and reminding clients and prospects, that we are eagerly awaiting their next project.
This year, through the generous support of our intellectual property, law firm client, Wolf Greenfield–we were able to acquire extra copies of the 2014 calendar that we designed for/with them.
Following the buffing and polishing of the mailing list, a conscious decision was made to put aside the negative vibes emanating from the stagnant economy and to force ourselves to focus on a brighter and more innovative future.
Here is the text from the letter that has been included in the packaged propaganda–along with the printed calendar:
OK. IT’S 2014.
For the past few years, we have ALL been cautiously moving forward, keeping our risk-adversed heads down–slowly trudging sideways with the rest of the FRIGHTENED HERD.
It has been neither FUN, nor PROFITABLE.
LET’S LEAP from our WELL-WORN RUTS, and FORCE CUSTOMERS to eagerly TAKE NOTICE!
YOU ARE GREAT AT WHAT YOU DO! YOUR BRAND IS SECOND TO NONE!
TOGETHER, WE WILL make 2014 your year to SHINE IN THE SUN!
CALL US: 781.383.8844 | eMAIL US: firstname.lastname@example.org
We will respond in MILLISECONDS! IT’S 2014!
TIME TO GET MOVING!
For additional graphics, we dug through the EYMER archives and found our Stand Up! Dude, created back in 1995. In a world where the marketing efforts of many organizations tend to ‘blend’ more than ‘lead’–we felt that the Stand Up! Be Noticed! message should be the battle cry for 2014!
We have a couple of handfuls of unaddressed packages waiting to be claimed and would welcome the opportunity to include your name and address within the next bundle of outgoing mail.
Please respond to this post and we will whisk a package over to you!
Have a happy, successful and profitable new year!