For the past few years, EYMER BRAND Laboratories + Think Tank, has had the pleasure of working with Cohasset sporting goods retailer–THE GOOD SPORT.
Now in its 36th year, the brick and mortar retailer, offers a wide variety of sports-related products from brands such as NIKE, Adidas, Saucony, Brine, Maverik and many others. Owner, Austin Lyne, and his staff of local high schoolers, offer the customer service that is obviously missing from many of the BIG BOX sporting goods retailers.
Talk to any parent (in our Boston south shore community) about the first day of soccer practice and how THE GOOD SPORT saved the day with their inventory of cleats and shin guards.
"I didn't realize that Suzie's feet had grown 6 inches over the winter."
"I knew that Buster had a thing for shoes–but never recognized his insatiable appetite for soccer shoes!"
Unlike the sports mega-store, THE GOOD SPORT actually measures your child's foot–and provides a shoe that will meet peer approval–and not drain Mom or Dad's wallet.
So what do we do?
In addition to managing the store's website, EYMER also maintains the social media network and e-mail marketing efforts.
With new marketing tools appearing almost daily, there is always some form of experimentation happening behind the scenes. For the near future, EYMER and THE GOOD SPORT will be working with FACEBOOK–as we continue push the local brand in the right marketing direction!
How is your local business marketing itself?
We would love to hear how your local business. How are you bringing customers in the door?