So, hypothetically, what if the legendary Santa Claus (a.k.a. Kris Kringle, Father Christmas, Man in the red pajamas, etc.) came to your company and requested a 'Brands Refresh"?
Well, my friends, Warren Impact (warren-impact.com) has "imagineered" this request in their current holiday card.
On this year's holiday greeting's cover, Willie Wirehand (company mascot/icon) is captured presenting a plethora of visual brand overhauls to Mr. Claus himself. Featured "mood boards" not only suggest a potential name change "Kringle & Friends" but also consideration concerning a sleigh + 8/9 reindeer alternative in the form of a nuclear-powered rocket sled. As for traditional elf uniforms (pointy be-jingled hat and footwear), Mr. Wirehand has recommended a twenty-first-century upgrade of branded baseball hat and coordinated pants and shirt ensemble.
Proposed name change and updated corporate identity
Updated "Elfware'
Reindeer-free Rocket Sled
The most noteworthy shift in traditional Father Christmas delivery attire concerns the departure from red velvet with white furry trim to fabrics and flight garments more conducive to the increased heat reflective requirements of modern worldwide gift targetting and fulfillment vehicles.
Bottom line.
This year's holiday greeting demonstrates Warren Impact's ability to think "outside the sleigh." Please monitor your analog message receptor depositories (snail-mailboxes) for personalized documentation. If, for some unknown reason, you have been carelessly left off Warren Impact's behavior neutral (NAUGHTY to NICE) mailing list, please let them know, and they will whisk a freshly printed copy to you, ASAP.
